Author Archive: Matt Warta

The Market Research Industry: Early Adopter or Laggard?

Posted by Matt WartaMonday, December 7, 2015, 13:00 pm No Comments
According to the GRIT Report, the market research industry is a strong adopter of new technologies and, in many cases, embraces them. However, anecdotes and empirical data suggest otherwise. GutCheck's Matt Warta explores the implications for the field of market research.
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