Matt Warta

Matt Warta

Over the past 15 years, Matt Warta has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to founding GutCheck, he was a General Partner with Village Ventures growing the firm's investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte's financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA.

Want to publish with us?

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Early-stage consumer insights to quickly guide Nestlé’s product development

Matt Warta

Matt Warta

Latest

The Market Research Industry: Early Adopter or Laggard?

The data in the GRIT report suggests that our industry is a strong adopter of technologies.

Matt Warta

Matt Warta

How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

Endangered Species Chocolate case study on customer segmentation analysis.

Matt Warta

Matt Warta

Research Methodologies

Agile Market Research 2.0: The Quick Consumer Read

What clients are looking for when they are asking for an agile market research solution is a quick consumer read.

Matt Warta

Matt Warta

3 Things You Should Be Asking of Your Market Research Suppliers

3 Things You Should Be Asking of Your Market Research Suppliers

Key questions to help guide you in picking the right research supplier.

Matt Warta

Matt Warta

Research Methodologies

Quit Using Quant As A Crutch

Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.

Matt Warta

Matt Warta

How to Bridge Strategy & Activation in an Agile Way

How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments

Matt Warta

Matt Warta

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*