Author Archive: Michael Wolfe

The Myth of Millennial Ad Responsiveness

Posted by Michael WolfeTuesday, August 22, 2017, 7:00 am No Comments
Are Millennial are not responsive to advertising at commonly believed? Michael Wolfe challenges this assumption.
This was posted under category: Big Data, Brands, Consumer Behavior, Consumers, Data, Insights, Market Research, State of the Industry Tags: , , , , , , , ,

Super Bowl 2017 Ad Effectiveness

Posted by Michael WolfeMonday, February 20, 2017, 6:00 am 2 Comments
How well do Super Bowl ads drive customers to spend money or do some kind of proactive and positive behavior towards the advertised brand?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Makes a Great Super Bowl Ad?

Posted by Michael WolfeWednesday, January 18, 2017, 6:00 am 2 Comments
Here are some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours stand out.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Paradigm for Advertising Effectiveness Research & Measurement

Posted by Michael WolfeTuesday, November 1, 2016, 6:00 am 3 Comments
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Death of Marketing-Mix Modeling, As We Know It

Posted by Michael WolfeMonday, September 12, 2016, 6:16 am 3 Comments
If MMM is to survive, it is essential that it change and experience a rebirth.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Dilemma of Social Media Measurement

Posted by Michael WolfeThursday, July 14, 2011, 6:35 am 7 Comments
Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In fact, this frenzy has become so strong that it has spawned almost a gazillion self-proclaimed experts and gurus. It almost feels like the American Wild West, with the itinerant snake-oil salesman coming to town to sell us a bottle of his miracle cures.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Insights, Leadership, Social Media, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , , , ,