Author Archive: Navin Williams

MR Innovation Challenges

Posted by Navin WilliamsTuesday, June 21, 2011, 17:31 pm 2 Comments
There are a lot of interesting conferences happening in the MR community (many of which I am missing!) about change and the direction MR is taking. The question is who will survive? Will it be the Goliaths of market research who seem reluctant to change the old ways or the new age firm David’s with radically different approaches in their DNA? In an ideal world it should be a bit of both. The big firms lead with innovation and therefore lead the industry and a bunch of smaller firms cut through the clutter. Is that happening? Maybe a little. Is enough happening? Probably not.
This was posted under category: Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , ,

Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”

Posted by Navin WilliamsMonday, April 4, 2011, 8:53 am No Comments
A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger partner and who will gain the most leverage (if any!) from this going forward. It will be at least 12 months before any serious impact is seen on the ground.
This was posted under category: Business Leadership, Contributors, Economic Trends, General Information, Human Capital, Industry Trends, Leadership, Mobile, Strategy, Transformation, Trends Tags: , , , , , , , , , , ,

China: The Next Great MR Growth Market?

Posted by Navin WilliamsWednesday, March 16, 2011, 6:35 am 2 Comments
As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is not restricted to selling cars, coal and mobiles (well...maybe it is a bit!); MR gets a major boost from this growth! An opportunity amongst opportunities - nations within a nation: “China”. I see more and more people coming and joining the growth story as it’s hard to see this pace anywhere else (except India – though let’s stick to China for now!).
This was posted under category: Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, Leadership, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , ,

Advertising Points The Way For The Future Of MR

Posted by Navin WilliamsMonday, November 29, 2010, 10:12 am 1 Comment

By Navin Williams, CEO of MobileMeasure

The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the advertising industry and then look at more established mature markets to see what the …

This was posted under category: Business Leadership, Emerging Techniques, General Information, Innovation in Market Research, Leadership, Mobile Research, Strategy, Technology, Transformation, Trends Tags: , ,

Your Consumers Have Gone Mobile, Has Your MR?

Posted by Navin WilliamsTuesday, September 7, 2010, 9:32 am 3 Comments

If you have been following recent MR forums and blogs you can be forgiven for thinking that Mobile MR is a brand new phenomena. For those who have been in the trenches of Mobile MR for years it may be …

This was posted under category: General Information

Mobile Screens – Size Does Matter?

Posted by Navin WilliamsFriday, August 20, 2010, 9:15 am 1 Comment

The origins of my blog are often brilliant market researchers who refuse to acknowledge that Mobiles have a future in mainstream MR. This post is based on notes I had written around 6 months ago after an animated discussion I …

This was posted under category: Consumer Behavior, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , ,