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Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.
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So Google is a Phone manufacturer too. How does that change the game?
As mobile interfaces improve, the applicability of mobile in market research will only grow.
If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile ph...
Growth for many brands will come through selling into developing markets. How do you conduct research where literacy is marginal? Mobile.
I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...
By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the ...
The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.
If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...
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