Categories
Want to publish with us?
Submit here
VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.
Latest
Is the law of small numbers – a bias that makes people favor certainty over doubt – to blame for many modern day myths?
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.
Conventional marketing and market research thinking significantly underestimates the power of social influence.
If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering.
Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.
From working on the client-side there are some practices that can help the different parties work together more collaboratively.
Emotional engagement with brands is much less prevalent than many marketers assume.
Follow Top Authors
Want to publish with us?
Sign Up for
Updates
Get what matters, straight to your inbox.
Curated by top Insight Market experts.
67k+ subscribers