Neal Cole

Neal Cole

Neal Cole is a freelance digital marketing consultant and writer who provides analysis and advice on website optimisation. Neal worked in market research for over 10 years before moving into website optimisation for a major online retailer. He has a passion for consumer psychology and applying insights to marketing problems. He writes regularly on his website, Conversion-Uplift, and has contributed articles for the user experience site Usabilla as well as for the GreenBook Blog.

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Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?

Research Methodologies

Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?

VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.

Neal Cole

Neal Cole

Latest

Insights Industry News

How Myths Are Formed! The Law Of Small Numbers & Market Research

Is the law of small numbers – a bias that makes people favor certainty over doubt – to blame for many modern day myths?

Neal Cole

Neal Cole

Insights Industry News

4 Common Myths About Human Decision Making

Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.

Neal Cole

Neal Cole

Insights Industry News

What Do Business People Really Think About Market Research? A Client-Side Perspective

Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.

Neal Cole

Neal Cole

Insights Industry News

The Ripple Effect: The Influence Of Others On What We Buy

Conventional marketing and market research thinking significantly underestimates the power of social influence.

Neal Cole

Neal Cole

Insights Industry News

What Mountaineering Can Tell Us About Human Motivations

If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering.

Neal Cole

Neal Cole

Research Methodologies

Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Rationality

Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.

Neal Cole

Neal Cole

Insights Industry News

A Client-side Perspective On The Quality Of Market Research

From working on the client-side there are some practices that can help the different parties work together more collaboratively.

Neal Cole

Neal Cole

Insights Industry News

Do People Connect With Brands At An Emotional Level?

Emotional engagement with brands is much less prevalent than many marketers assume.

Neal Cole

Neal Cole

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