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Author Archive: Niels Schillewaert

Increasing the Return On Insight

Posted by Niels SchillewaertMonday, July 11, 2016, 6:12 am 3 Comments
The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Data, Data Visualization, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Do Clients Think About MR Impact?

Posted by Niels SchillewaertThursday, November 20, 2014, 9:54 am 6 Comments
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

Posted by Niels SchillewaertTuesday, January 29, 2013, 9:18 am 2 Comments
What would it mean for our research if our participants’ hardware could share their senses?
This was posted under category: Analytics, Behavioral Economics, Big Data, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

When Information is Hard to Get: Creating Positive Feedback Loops through Engagement in Online Research Communities

Posted by Niels SchillewaertMonday, July 2, 2012, 8:07 am 3 Comments
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people!
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , ,

The Future of Online Research: ENgaging and ACtivating Stakeholders

Posted by Niels SchillewaertThursday, January 5, 2012, 9:24 am 2 Comments
Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,