Niels Schillewaert

Niels Schillewaert

Dr Niels Schillewaert is Professor of Marketing, The Vlerick Management School, Gent (Belgium), Managing Partner InSites Consulting, and ESOMAR President 2017/2018. Niels started as research assistant at Ghent University and The Vlerick Management School in 1994. He taught and researched in a variety of marketing domains. From 1997 to 200O Niels was an ICM Doctoral Fellow. In 2001 he became a part-time marketing professor at the Vlerick Management School, where today he is an Associate Professor in Marketing . His research was published in the International Journal of Research and Marketing, the Journal of Services Research, Industrial Marketing Management, The Journal of the Academy of Marketing Science, The Journal of Marketing Research Theory and Practice, the International Journal of Market Research, the Journal of Business Research and the Journal of Database Marketing. He is a frequent speaker at international conferences of EMAC, AMA and ESOMAR. Niels is also co-founder and managing partner of InSites Consulting. Next to client projects he is head of the R&D department at InSites Consulting and the Client Operations division.

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How SkyTeam is Flying High in Terms of Customer Centricity

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert

Niels Schillewaert

Latest

Brand Strategy

Increasing the Return On Insight

The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.

Niels Schillewaert

Niels Schillewaert

Insights Industry News

What Do Clients Think About MR Impact?

We share the results of this fascinating study around 3 uncovered facts linked to our profession.

Niels Schillewaert

Niels Schillewaert

How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?

How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?

Create an edge in MR by Envisioning, Digesting, Gluing and Earning

Niels Schillewaert

Niels Schillewaert

Research Methodologies

Creating Positive Feedback Loops through Engagement in MROCs

When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops.

Niels Schillewaert

Niels Schillewaert

Research Technology (ResTech)

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

What would it mean for our research if our participants’ hardware could share their senses?

Niels Schillewaert

Niels Schillewaert

Insights Industry News

The Future of Online Research: Engaging and Activating Stakeholders

MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made

Niels Schillewaert

Niels Schillewaert

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