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Mobile, real-time response data to grow SkyTeam’s customer experience.
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The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.
We share the results of this fascinating study around 3 uncovered facts linked to our profession.
Create an edge in MR by Envisioning, Digesting, Gluing and Earning
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops.
What would it mean for our research if our participants’ hardware could share their senses?
MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made
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