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Nelie Shah, Esq.is the President of Nothing Falls Short Marketing. Nelie provides guidance across a number of practices including idea/concept examination, product testing and development, product usability and user interface studies, product packaging, brand/reputation assessment, customer satisfaction measurement, website functionality and interaction design, advertising creation and evaluation, internal and external corporate communications, strategic crisis management, competitive intelligence, growth and management strategy as well as corporate image and reputation appraisal. Her experience covers a broad spectrum of industries including apparel, sports and entertainment, beverage, education, publishing, consumer packaged goods, telecomm, technology, pharmaceutical, healthcare, life sciences, hospitality, automotive and transportation, oil and gas, energy, precious metals, science-based products/services, aerospace and defense, banking, insurance and financial services.
She has developed research instruments and reports for a range of Fortune 500 companies, academic institutions, associations and non-profit organizations across multiple industry sectors with an eye towards crafting analyses that are actionable for her clients. Nothing Falls Short Marketing’s success was cited in the summer 2010 issue of Entrepreneur Magazine’s Startups.
Nelie also utilizes her background as a practicing attorney to conduct pre-trial focus groups to measure the reaction of potential jurors to visual stimuli, graphics and messaging, helping trial lawyers and their clients identify and sharpen the arguments and presentations that will win their cases.