Orlando Wood

Orlando Wood

Orlando is Managing Director of BrainJuicer Labs, the Company's R&D division. His work on using emotional response to communications to predict their efficiency has won numerous awards, including: The Jay Chiat Gold Award for Research Innovation (2011), The Market Research Society's David Winton Award and Best Paper Award (2010), ESOMAR's Award for Best Methodological Paper (2007) and the ISBA Advertising Effectiveness Award (2007). Orlando's industry achievements were further recognised in 2011 with a '4 Under 40 Emerging Leader' Award from the American Marketing Association and a Research Distinction Award from the Advertising Research Foundation. His work draws extensively from the study of behavioural economics, mass-ethnography and games, helping to deliver research techniques that better explain and predict human behaviour.

Want to publish with us?

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*