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Author Archive: Paula Kramer

IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent

Posted by Paula KramerMonday, June 23, 2014, 12:45 pm No Comments
While the majority of the IIeX Conference focused on innovative market research methodologies and technologies, some of the most popular sessions on Day 3 focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, Fresh Voices, General Information, Industry Trends, Market Research, Market Research in the News Tags: , , , , , , , ,

IIeX Participants Take on Day 2

Posted by Paula KramerWednesday, June 18, 2014, 11:32 am No Comments
After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2.
This was posted under category: Best Practices, Big Data, Consumer Experience, Consumer Technology, Consumers, General Information, innovation, Insight Innovation Exchange, Market Research Techniques, Social Media Tags: , , , , , , , ,

Top 5 Takeaways from IIeX Day 1

Posted by Paula KramerTuesday, June 17, 2014, 11:38 am No Comments
At the GreenBook Insight Innovation Exchange in Atlanta on Monday, nearly 650 attendees filled the room to learn from speakers on the front lines of market research innovation. As session after session challenged and inspired participants to test the boundaries of traditional market research, attendees shared their key takeaways utilizing social media.
This was posted under category: Analytics, Best Practices, Consumer Experience, Consumer Technology, Consumers, General Information, innovation, Insight Innovation Exchange, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, Technology Tags: , , , , , ,