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Author Archive: Sean Case

Another Unsuccessful Survey Invite…

Posted by Sean CaseFriday, August 27, 2010, 14:01 pm 2 Comments

Recently, I received an email survey invitation from a well-known panel company and was extremely disappointed at the abundance of common mistakes that were made. Email survey invitations are not dead, so why are we letting them fall by the …

This was posted under category: Best Practices, Consumers, Contributors, General Information, Online Research, Respondent Engagement Tags:

The Model Respondent Comes with the Model Provider

Posted by Sean CaseThursday, August 5, 2010, 22:02 pm No Comments

Over the years, researchers have come to realize that there are enough benefits associated with online sample to be a legitimate data source; it is thus quickly becoming an essential aspect of everyday market research. With the exponential growth of …

This was posted under category: Best Practices, Consumer Behavior, Emerging Techniques, General Information, Industry News, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement, Social Media, Technology Tags: , ,

A True Research Partnership: Goals And Challenges Between Research Buyer And Vendor

Posted by Sean CaseTuesday, July 20, 2010, 15:51 pm 3 Comments

As industries continue to evolve, the need to collect consumer feedback becomes inherently imperative. Market research, an essential element in every modern and well-established organization, is at the forefront of collecting, analyzing and interpreting said needed information to enhance management …

This was posted under category: Business Leadership, Business Practices, Contributors, Economic Trends, Leadership, Online Research, Strategy Tags: