A TAXONOMY AND ASSESSMENT OF CURRENT MARKET RESEARCH CONFERENCES IN NORTH AMERICA: A BAYESIAN APPROACH TO MODELING THE CONFERENCE SELECTION DYNAMIC
Editor’s Note: OK, before you dive into this post there is a back story here. Originally this was slated for publication in a column for Marketing Research magazine (an AMA publication) titled “Beg To Differ.” The AMA rejected it...
Read more
Read more
