Peter Zollo

Peter Zollo

Peter Zollo is Co-Founder of Collaborata, the market-research marketplace, which brings collaboration and co-funding to the marketing-research industry. They enable clients and suppliers to connect with each other in order to shape projects, while sharing the results and costs. He is the founder and former CEO of TRU, the firm that contemporized youth insights. He exited the business in 2013, after a global expansion into 40 markets and an acquisition by WPP/Kantar.

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Insights Industry News

Five Reasons Why the Market Research Industry Is Ready to Join the Sharing Economy

Market research is clearly one of those industries primed and ready to join the sharing economy to spur meaningful growth.

Peter Zollo

Peter Zollo

Latest

Insights Industry News

Growing the Industry by Funding More Research: Part Three (Understanding YouTube)

This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching.

Peter Zollo

Peter Zollo

What’s Hot on Collaborata

What’s Hot on Collaborata

Profiling two projects currently funding on market research marketplace Collaborata.

Peter Zollo

Peter Zollo

Insights Industry News

Growing the Industry by Funding More Research – Part Five

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

Insights Industry News

Growing the Industry by Funding More Research – Part One

Two Projects explore How Brands Rank Among Youth and What Consumers Want in Online Commerce.

Peter Zollo

Peter Zollo

Growing the Industry by Funding More Research

Insights Industry News

Growing the Industry by Funding More Research

Learn about two insights projects currently offered on Collaborata, the market-research marketplace.

Peter Zollo

Peter Zollo

Growing the Industry by Funding More Research

Insights Industry News

Growing the Industry by Funding More Research

Collaborata is the first platform to crowd-fund research, saving clients upwards of 90% on each project. Learn about their latest project.

Peter Zollo

Peter Zollo

Insights Industry News

Growing the Industry by Funding More Research – Part Seven

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

Insights Industry News

Growing the Industry by Funding More Research – Part Six

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

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