Author Archive: John Williamson
Help Bring MR To SXSW!
Tuesday, August 16, 2011, 7:32 am No CommentsIn conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. Continue reading
Can Qualitative Research Be As Smart As Your Phone?
Sunday, March 6, 2011, 14:38 pm 2 CommentsThe breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs. Continue reading






