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Author Archive: John Williamson

Help Bring MR To SXSW!

Posted by John WilliamsonTuesday, August 16, 2011, 7:32 am No Comments
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology Tags: , , , , , , , , , , , , , , , , , ,

Can Qualitative Research Be As Smart As Your Phone?

Posted by John WilliamsonSunday, March 6, 2011, 14:38 pm 2 Comments
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Mobile, Mobile Research, Online Qualitative Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,