Ruben Alcaraz

Ruben Alcaraz

Ruben Alcaraz is often described as inventive, assertive and high performing marketing professional who is credited with combining marketing and management expertise to boost brand awareness for major organizations such as Nielsen, Miller Brewing Co., and Meijer across highly competitive business markets. Strategist, innovator, and tactical leader of enterprise and nationwide events and initiatives that build brand value resulting in sustainable, profitable growth. Ruben has also served in the advisory board for Michigan State University's Masters of Science in Market Research and the Nielsen Retail Advisory Board. Ruben resides with his family in Huntington Beach, California.

Want to publish with us?

Research Methodologies

Data Visualization – The New Art Of Understanding

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a subtle shift will take pla...

Ruben Alcaraz

Ruben Alcaraz

Latest

Complicated vs. Complex

Complicated vs. Complex

The world exists in a complex system, with everything in a constant state of change and demands hard work.

Ruben Alcaraz

Ruben Alcaraz

Research Methodologies

Taking Care of Retailers In A Manufacturer Focused Research World

Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.

Ruben Alcaraz

Ruben Alcaraz

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*