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Author Archive: Ruben Alcaraz

Taking Care of Retailers In A Manufacturer Focused Research World

Posted by Ruben AlcarazThursday, September 27, 2012, 7:20 am 1 Comment
Gone are the days where consumer opinion and behavior could only be gained from surveys, focus groups or syndicated panels. Retailers are looking inward to gain further insights into their own business and customers. What does this change mean?
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , ,

Data Visualization – The New Art Of Understanding

Posted by Ruben AlcarazMonday, September 17, 2012, 7:21 am 11 Comments
As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional 'analyst' role slowly morphs to give way to a new breed -- the storytellers -- who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.
This was posted under category: Best Practices, Big Data, Business Leadership, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,