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Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
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Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?
Shopper research can adapt to a changing consumer journey by combining new and traditional approaches.
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The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.
Technology is changing how we manage client relationships.
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