1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Author Archive: Reg Baker

Repealing Reg’s Law

Posted by Reg BakerWednesday, August 29, 2012, 6:14 am 3 Comments
Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Contributors, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , ,

MRMW: Kids in a candy store

Posted by Reg BakerThursday, July 19, 2012, 10:26 am No Comments
At MRMW, the constant stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?
This was posted under category: Events, Market Research in the Mobile World, Mobile Research Tags: ,

Is The Revolution On Hold?

Posted by Reg BakerMonday, August 15, 2011, 20:47 pm No Comments
Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it's too soon to sort out the winners from the losers but it's our job to stay abreast of all them and figure out which of them might work for our clients.
This was posted under category: Best Practices, Business Leadership, Consumer Behavior, Contributors, Economic Trends, Emerging Techniques, Ethnography, General Information, GRIT, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Posted by Reg BakerSaturday, July 23, 2011, 12:03 pm No Comments
I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. Obviously, all of this is speculative. But then everything about mobile is speculative, a combination of powerful technology and wishful thinking. That's part of what made this conference so interesting and the main reason I was glad I went.
This was posted under category: Associations, Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,