Author Archive: Research World Connect

The Future of Research Through Gaming

Posted by Research World ConnectThursday, April 21, 2011, 10:06 am 8 Comments
The concept of “Research Through Gaming” as I like to call it (or RTG), has been popular amongst the market research glitterati in the past few months. If you type #NewMR or #Gamification in twitter you can see some of the things people have been saying about it. As with all new concepts there are skeptics, but mostly the comments are inquisitive and even excitable.
This was posted under category: Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, Strategy, Transformation Tags: , , , , , , , , , , , , , ,