1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Author Archive: Research Access

Looking Ahead: What’s Out

Posted by Research AccessFriday, February 25, 2011, 6:03 am 2 Comments
Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one of the past year’s market research trends – crowdsourcing – to the task of identifying predictions for market research in the year ahead (a very “meta” project, indeed).
This was posted under category: Brands, Business Practices, Contributors, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , ,

Will Smartphones Save the Survey?

Posted by Research AccessTuesday, February 1, 2011, 6:09 am No Comments

by Andrew Jeavons

At Survey Analytics, we’ve been a bit smart phone focused recently, due primarily to our recent State of the Union dial test study. As I was testing the SurveySwipe software on which our study was based, …

This was posted under category: Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, General Information, Innovation in Market Research, Mobile, Mobile Research, Online Research, Respondent Engagement, Strategy, Technology, Trends Tags: , , , , , , ,

A Market Research Opportunity In India

Posted by Research AccessThursday, January 13, 2011, 21:08 pm 3 Comments

emerging markets

by Romi Mahajan

I have an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right.

Use your predictive skills to see which large consumption trends …

This was posted under category: Business Leadership, Business Practices, Consumer Behavior, Contributors, Economic Trends, General Information, Insights, Leadership, Market Research, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , ,