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Author Archive: Rick Kendall

Marketing Market Research: Finding Your “Secret Sauce”

Posted by Rick KendallThursday, October 2, 2014, 10:07 am No Comments
The key to building a market research agency’s brand is to “find your company’s ‘secret sauce’", but what is it and how do you find it? Insights Marketing Day had an answer.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, Marketing, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , ,

Thoughts on The Economist’s “Big Rethink”

Posted by Rick KendallThursday, March 20, 2014, 8:20 am No Comments
Last week GreenBook was invited to attend and cover the "Big Rethink" conference by The Economist. Our esteemed long time Board member Rick Kendall attended the event, and here is his take.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, innovation, Market Research, Marketing, Mobile, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,