About Robert Moran

Robert Moran is Executive Vice President at StrategyOne, leads the Corporate and Public Affairs research practice, is the Director of Product Marketing, and manages the primary research team in the Washington office. He has worked in public opinion research in Washington DC for more than 14 years and has extensive brand positioning, market research, and corporate reputation research experience. As a researcher Robert has experience with subject matter as diverse as e-commerce, mobile commerce, Internet privacy, electric power, biotechnology, health care and health benefits, banking, credit, home loans and a variety of social issues like data privacy, and education. Over his career he has conducted market, opinion, crisis, or brand research for Visa, DuPont, Boeing, Monsanto, Aventis, Wal-Mart, The National Federation of Independent Business, the Business Roundtable, the American Medical Association, the American Public Power Association, The Cosmetic, Toiletry and Fragrance Association, the Air Transport Association, American Association of Port Authorities, the Cuban American National Foundation, the Juvenile Diabetes Research Foundation, the Williamsburg Area Destination Marketing Committee and many others. In the issues management arena he has conducted significant crisis and issues management research for Visa, Wal-Mart, the Juvenile Diabetes Research Foundation and many others. Robert’s research guidelines for corporate message testing have been published by the Issue Management Council. As a trained focus group moderator who has completed advanced instruction at the prestigious RIVA Institute, he has conducted over 300 focus groups across America ranging from basic image research, to crisis communications, to product development. Prior to joining StrategyOne as Senior Vice President, Robert was Vice President at Fabrizio, McLaughlin & Associates from 1999 to 2006 and was Senior Project Director at Public Opinion Strategies (POS) where he managed hundreds of political and corporate research projects between 1995 and 1999. As a lecturer on public opinion polling and political strategy he has addressed groups as diverse as the Ray C. Bliss Institute for Applied Politics, British Members of Parliament, the senior legislative staff of the German legislature through the U.S. State Department’s “Congress-Bundestag Staff Exchange”, and the leadership of the Bulgarian political party NMSS. In 2008 he launched the Beltway Barometer, a survey of Washington’s elite, and a 15 month study that produced a groundbreaking segmentation of American opinion regarding international leadership. He has also authored an analysis of the evolving market research industry and the future of market research. He has degrees in Political Science and History from Ohio University, where he conducted research on the attitudes of Perot voters in the 1992 election. Robert is a contributing blogger on Pollster.com and runs the www.futureofinsight.com blog See Robert featured in the Research Business Report Dec 09.