Robert Moran

Robert Moran

Robert leads Brunswick's insights function in the Americas, advising clients on strategy based on his extensive knowledge of market and opinion research, corporate reputation, message development, issues management, crisis communications and brand positioning. Robert was previously President of StrategyOne's US operations, Edelman's strategic research consultancy, where he led their $20m US operations. Prior to that, Robert was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies. Robert is a published thought leader having written for pollster.com and frequent speaker on trends in the market research industry and public opinion. He lectured at the National War College and is President-elect for the Mid Atlantic Chapter of the Marketing Research Association. Robert has worked across sectors and geographies with clients that include Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates.

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BBC Global Minds Community Case Study

Research Methodologies

BBC Global Minds Community Case Study

Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.

Robert Moran

Robert Moran

Latest

Insights Industry News

The Next Economy: After ‘MarketWorld’

In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy.

Robert Moran

Robert Moran

Brand Strategy

EXPLOR Awards Winner Is…

Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.

Robert Moran

Robert Moran

Macro-Forces and Coca-Cola’s Strategy

Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.

Robert Moran

Robert Moran

Insights Industry News

Anticipating The Market Research Event

Some musings from Robert Moran the night before The Market Research Event officially begins.

Robert Moran

Robert Moran

Culture and Trends Symposium (TMRE post #2)

by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m p...

Robert Moran

Robert Moran

Ubercool (TMRE Part 8)

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

Robert Moran

Research Technology (ResTech)

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Robert Moran

Robert Moran

Wellness (TMRE part #3)

by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 dat...

Robert Moran

Robert Moran

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