Author Archive: Robert Moran
by Robert Moran, Strategy One
Congratulations to the American Water team and their excellent case study:
“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”
The finalists were:
As one might expect, the speech was heavily future and trends focused. So much of what he discussed (especially America’s hyperfocus on…
How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content?
One very large MROC.
In what was easily the most interesting nuts and…
Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning.
The 2009 data was based on an online convenience sample collected via DIY survey software and the 2010 data was…
Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.”
I’m particularly looking forward to Saatchi & Saatchi’s presentation on the evolution of…
I just arrived here at the San Diego Bayfront Hilton in anticipation of The Market Research Event 2010.
On the flight from Washington I had some time to think and finish reading Rachel Botsman’s…