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Author Archive: Robert Moran

EXPLOR Awards Winner Is… (TMRE Post #9)

Posted by Robert MoranTuesday, November 9, 2010, 22:06 pm No Comments

by Robert Moran, Strategy One

American Water!

Congratulations to the American Water team and their excellent case study:

“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”

The finalists were:

American Water
eBay
ANZ

This was posted under category: Best Practices, Business Leadership, Contributors, Industry Trends, Innovation in Market Research, Market Research Techniques, Reports and Whitepapers Tags: , , , , , , , , , , , , , , , ,

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

Posted by Robert MoranMonday, November 8, 2010, 15:43 pm No Comments
by Robert Moran, Strategy OneTMRE Post #5:

Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip.

Instead of utilizing a massive intake survey to screen MROC participants and build rigorous demographic profiles,

This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media Tags: , , , , , , , , , , , , , , ,

Wellness (TMRE part #3)

Posted by Robert MoranMonday, November 8, 2010, 12:17 pm No Comments
by Robert Moran, Strategy One

Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning.

The 2009 data was based on an online convenience sample collected via DIY survey software and the 2010 data was

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research Tags: , , , , , , , , , ,

Culture and Trends Symposium (TMRE post #2)

Posted by Robert MoranMonday, November 8, 2010, 11:59 am No Comments
by Robert Moran, Strategy One

Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.”

I’m particularly looking forward to Saatchi & Saatchi’s presentation on the evolution of

This was posted under category: Blogs, Business Leadership, Contributors, Economic Trends, Effective Marketing, Events, Industry Trends Tags: , , , , , , ,