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Author Archive: Robert Moran

EXPLOR Awards Winner Is… (TMRE Post #9)

Posted by Robert MoranTuesday, November 9, 2010, 22:06 pm No Comments

by Robert Moran, Strategy One

American Water!

Congratulations to the American Water team and their excellent case study:

“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”

The finalists were:

American Water
eBay
ANZ

This was posted under category: Best Practices, Brands, Business Leadership, Consumers, Contributors, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Strategy, Technology, Transformation Tags: , , , , , ,

Ubercool (TMRE Part 8)

Posted by Robert MoranTuesday, November 9, 2010, 14:33 pm No Comments
by Robert Moran, Strategy One
Last night’s keynote address was given by Michael Tchong of Ubercool, Inc.

As one might expect, the speech was heavily future and trends focused. So much of what he discussed (especially America’s hyperfocus on

This was posted under category: Branding, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , ,

BBC Global Minds Community Case Study (TMRE Part #7)

Posted by Robert MoranMonday, November 8, 2010, 19:11 pm No Comments
by Robert Moran, Strategy One

How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content?

The answer?

One very large MROC.

In what was easily the most interesting nuts and

This was posted under category: Best Practices, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , ,

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

Posted by Robert MoranMonday, November 8, 2010, 15:43 pm No Comments
by Robert Moran, Strategy OneTMRE Post #5:

Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip.

Instead of utilizing a massive intake survey to screen MROC participants and build rigorous demographic profiles,

This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Contributors, Emerging Techniques, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology Tags: , , , , ,

Macro-Forces (TMRE Part 4)

Posted by Robert MoranMonday, November 8, 2010, 12:56 pm No Comments
by Robert Moran, Strategy One
Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy.

It was all strategic foresight.

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry, Strategy, Transformation Tags: , , , , , , , ,

Wellness (TMRE part #3)

Posted by Robert MoranMonday, November 8, 2010, 12:17 pm No Comments
by Robert Moran, Strategy One

Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning.

The 2009 data was based on an online convenience sample collected via DIY survey software and the 2010 data was

This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Online Research Tags: , , ,

Culture and Trends Symposium (TMRE post #2)

Posted by Robert MoranMonday, November 8, 2010, 11:59 am No Comments
by Robert Moran, Strategy One

Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.”

I’m particularly looking forward to Saatchi & Saatchi’s presentation on the evolution of

This was posted under category: Blogs, Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Industry Trends, Innovation in Market Research, Insights, Leadership Tags: ,

The Market Research Event (post #1)

Posted by Robert MoranSunday, November 7, 2010, 16:18 pm No Comments

I will be at The Market Research Event on Nov. 8 - 10, 2010 in San Diego, CA!

by Robert Moran, Strategy One

I just arrived here at the San Diego Bayfront Hilton in anticipation of The Market Research Event 2010.

On the flight from Washington I had some time to think and finish reading Rachel Botsman’s

This was posted under category: Blogs, Business Leadership, Co-creation, Contributors, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , ,