Author archive
November 9th, 2010 by Robert Moran
by Robert Moran, Strategy One American Water! Congratulations to the American Water team and their excellent case study: “Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.” The...
Read morePosted in Best Practices, Business Leadership, Contributors, Industry Trends, Innovation in Market Research, Market Research Techniques, Reports and Whitepapers | No comments
November 9th, 2010 by Robert Moran
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily future and trends focused. So much of what he discussed (especially America’s hyperfocus on...
Read morePosted in Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry | No comments
November 8th, 2010 by Robert Moran
by Robert Moran, Strategy One How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content? The answer? One very large MROC. In what was easily the most interesting nuts...
Read morePosted in Best Practices, Business Leadership, Consumer Experience, Contributors, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media | No comments
November 8th, 2010 by Robert Moran
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Instead of utilizing a massive intake survey to screen MROC participants and build rigorous...
Read morePosted in Best Practices, Business Leadership, Business Practices, Contributors, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media | No comments
November 8th, 2010 by Robert Moran
by Robert Moran, Strategy One Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy. ...
Read morePosted in Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Economic Trends, Effective Marketing, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry | No comments
November 8th, 2010 by Robert Moran
by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 data was based on an online convenience sample collected via DIY survey software and the...
Read morePosted in Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research | No comments
November 8th, 2010 by Robert Moran
by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m particularly looking forward to Saatchi & Saatchi’s presentation on the...
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November 7th, 2010 by Robert Moran
by Robert Moran, Strategy One I just arrived here at the San Diego Bayfront Hilton in anticipation of The Market Research Event 2010. On the flight from Washington I had some time to think and finish reading Rachel Botsman’s new book on “the...
Read morePosted in Blogs, Business Leadership, Co-creation, Contributors, Events, General Information, Industry Trends, Innovation in Market Research, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry | No comments
