Interview ten of the pre-MRMW interview series was with Kevin Lonnie of KL Communications. Kevin is an advocate for good market research, focused on results and not the tool itself. Continue reading »

As interview nine in the pre-MRMW North America 12 series, I got to talk with Leslie Townsend of Kinesis. Her immersion within the social sphere directly inspired “Voice of the User” builds. Going beyond just making surveys mobile-friendly, she believes in end-to-end transformation of the research process. Here’s more from Leslie. Continue reading »

Interview eight of the pre-MRMW interview series was with Elias Veris and Filip De Boeck of InSites Consulting. Getting consumers into the boardroom, marrying MROCs and mobile and bringing market research higher up the organizational ladder are some of the themes that Elias and Filip touch on here. Continue reading »

As interview seven of the pre-MRMW interview series, I got to talk with Matt Dusig, who outlines why technology, transparency and agility are key for the future of market research and gives a sneak peek into what he’ll be talking about in July. Continue reading »

Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19. Continue reading »

For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of new market research, how being part of the MRMW community has been a benefit and a sneak peek of the case study she’ll be discussing in July. Continue reading »

As part four of the pre-MRMW speaker interview series, I interviewed Tom Anderson of Anderson Analytics. He goes into a great real world example of how text analytics can be applied to improve the survey taker’s experience and deliver better insights. Continue reading »

As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research through the process. Continue reading »

As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstrate the new access market researchers are given because of mobile. Continue reading »

In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews with some of the speakers. First up is Navin Williams of Mobile Measure re-imagining the possibilities of mobile research. Continue reading »