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Author Archive: Renee Murphy

Lead up to MRMW: Interview with Kevin Lonnie of KL Communications

Posted by Renee MurphyTuesday, July 17, 2012, 12:44 pm No Comments
Interview ten of the pre-MRMW interview series was with Kevin Lonnie of KL Communications. Kevin is an advocate for good market research, focused on results and not the tool itself.
This was posted under category: Consumer Experience, Events, Market Research in the Mobile World, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement Tags: , ,

Lead up to MRMW: Interview with Leslie Townsend of Kinesis

Posted by Renee MurphyThursday, July 12, 2012, 9:16 am 1 Comment
As interview nine in the pre-MRMW North America 12 series, I got to talk with Leslie Townsend of Kinesis. Her immersion within the social sphere directly inspired “Voice of the User” builds. Going beyond just making surveys mobile-friendly, she believes in end-to-end transformation of the research process. Here’s more from Leslie.
This was posted under category: Best Practices, Effective Marketing, Events, Market Research in the Mobile World, Mobile Research, Online Research, Social Media, State of the Industry Tags: , ,

Lead up to MRMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

Posted by Renee MurphyTuesday, July 10, 2012, 13:32 pm 2 Comments
Interview eight of the pre-MRMW interview series was with Elias Veris and Filip De Boeck of InSites Consulting. Getting consumers into the boardroom, marrying MROCs and mobile and bringing market research higher up the organizational ladder are some of the themes that Elias and Filip touch on here.
This was posted under category: Business Practices, Consumer Experience, Events, Market Research in the Mobile World, Market Research Techniques, Mobile Research, Respondent Engagement, Social Media Tags: ,

Lead up to MRMW: Interview with Matt Dusig of uSamp

Posted by Renee MurphySunday, July 8, 2012, 10:48 am No Comments
As interview seven of the pre-MRMW interview series, I got to talk with Matt Dusig, who outlines why technology, transparency and agility are key for the future of market research and gives a sneak peek into what he’ll be talking about in July.
This was posted under category: Best Practices, Business Leadership, Events, Industry Trends, Market Research in the Mobile World, Market Research Techniques, Mobile Research Tags: ,

Lead up to MRMW: Interview with Scott Stein of QuestBack

Posted by Renee MurphyThursday, July 5, 2012, 13:06 pm No Comments
Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.
This was posted under category: Business Leadership, Events, Industry Trends, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research Tags: ,

Lead up to MRMW: Interview with Rebecca West of Civicom

Posted by Renee MurphyThursday, June 28, 2012, 14:24 pm No Comments
For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of new market research, how being part of the MRMW community has been a benefit and a sneak peek of the case study she’ll be discussing in July.
This was posted under category: Consumer Experience, Events, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research Tags: , , ,

Lead up to MRMW: Interview with Tom Anderson of Anderson Analytics

Posted by Renee MurphyMonday, June 25, 2012, 17:41 pm No Comments
As part four of the pre-MRMW speaker interview series, I interviewed Tom Anderson of Anderson Analytics. He goes into a great real world example of how text analytics can be applied to improve the survey taker’s experience and deliver better insights.
This was posted under category: Big Data, Consumer Experience, Events, Market Research Techniques, Online Research, Respondent Engagement, Text Analytics Tags: , , ,

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

Posted by Renee MurphyFriday, June 22, 2012, 9:37 am 2 Comments
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research through the process.
This was posted under category: Big Data, Business Leadership, Emerging Techniques, Industry Trends, innovation, Market Research in the News, Online Research Tags: , ,

Lead up to MRMW: Interview with Alistair Hill of On Device Research

Posted by Renee MurphySunday, June 17, 2012, 10:13 am No Comments
As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I'm particularly excited about how he will demonstrate the new access market researchers are given because of mobile.
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Events, Market Research in the Mobile World, Market Research in the News, Mobile, Mobile Research, Trends Tags: ,

Lead up to MRMW: Interview with Navin Williams of Mobile Measure

Posted by Renee MurphyWednesday, June 13, 2012, 11:39 am No Comments
In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews with some of the speakers. First up is Navin Williams of Mobile Measure re-imagining the possibilities of mobile research.
This was posted under category: Behavioral Economics, Consumer Behavior, Effective Marketing, Events, innovation, Market Research in the Mobile World, Market Research in the News, Mobile Research Tags: , ,