Ron Sellers

Ron Sellers

Ron has 25 years of experience designing and conducting research that makes a difference. Thirteen of those years were spent running Ellison Research, which he acquired in 2008 and rebranded into Grey Matter. Twenty-three years. That's over 1,100 focus groups moderated (plus many more IDIs) hundreds of quantitative studies successfully completed, over thirty published articles in industry magazines and trade journals‚ speeches given, seminars led, and classes taught‚ and scores of clients relying on his work in making key decisions. Ron's work helped Chevrolet design and name the Chevy Equinox SUV. He helped the NHL's Phoenix Coyotes design a new logo and branding scheme. He helped the American Red Cross design a successful holiday fundraising campaign. He helped General Motors rebrand all of their pre-owned vehicle lots. Ron's work has been cited extensively by the international media, including Harvard Business Review, Associated Press, USA Today, Los Angeles Times, Financial Times of London, USA Radio Network, Washington Post, and a host of other media in the U.S., China, Sweden, Russia, New Zealand, Korea, Canada, the Philippines, Norway, Australia, England, and Central America. His work has even been used in panel hearings before the U.S. Senate and quoted in Jay Leno's opening monologue on The Tonight Show.

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Still More Dirty Little Secrets of Online Panels

Research Methodologies

Still More Dirty Little Secrets of Online Panels

Nearly half of your panel data is trash. Here is how to fix it.

Ron Sellers

Ron Sellers

Latest

Insights Industry News

Timing Is Everything: Specific Time Frames in Question Design

Say you want to gauge how often people wash their cars. Or drink orange juice… There are two primary ways you can ask this.

Ron Sellers

Ron Sellers

How to Handle It When You Mess Up on the Project (and You Will)

Insights Industry News

How to Handle It When You Mess Up on the Project (and You Will)

Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place.

Ron Sellers

Ron Sellers

Context Is The Key To Research

Insights Industry News

Context Is The Key To Research

Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings

Ron Sellers

Ron Sellers

Panel Quality Stinks and Clients Are To Blame

Research Methodologies

Panel Quality Stinks and Clients Are To Blame

Why should panel companies improve their results when clients accept the status quo and won’t pay for better?

Ron Sellers

Ron Sellers

Can Political Polls Really Be Trusted?

Can Political Polls Really Be Trusted?

When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.

Ron Sellers

Ron Sellers

Research Methodologies

Cheap, Fast, And Good?

There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you?

Ron Sellers

Ron Sellers

Research Methodologies

Sliders: Good for White Castle, Bad for Research

Using sliders in online surveys may increase engagement, but also introduce bias.

Ron Sellers

Ron Sellers

Research Methodologies

What’s The Big Deal About Agile Research?

Agile research is a hot topic. Should it be? Ron Sellers offers a balanced perspective and sage advice as only he can.

Ron Sellers

Ron Sellers

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