Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Robert Passikoff is Founder & President of Brand Keys, Inc. and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty, and the Women's Wear Daily Fashion Brand Engagement.

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Insights Industry News

What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?

If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.

Robert Passikoff,

Robert Passikoff,

Founder & President

Latest

Insights Industry News

What Happens To Brands That Can’t Keep Up With Consumer Expectations?

Brands that are unable to meet or exceed customer expectations will get gobbled up or vanish from the competitive landscape.

Robert Passikoff,

Robert Passikoff,

Founder & President

Why market research deserves a seat at the table

Research Methodologies

Why market research deserves a seat at the table

How do we get market research back around the decision-making table?

Robert Passikoff,

Robert Passikoff,

Founder & President

Insights Industry News

Come See The More Expensive Side of Sears

Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.

Robert Passikoff,

Robert Passikoff,

Founder & President

10 Critical Market Trends for 2016

A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.

Robert Passikoff,

Robert Passikoff,

Founder & President

Insights Industry News

What’s Going To Happen To Your Brand?

There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.

Robert Passikoff,

Robert Passikoff,

Founder & President

Brand Strategy

14 Brand Trends for 2014

These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods and profitable opportunities.

Robert Passikoff,

Robert Passikoff,

Founder & President

Brand Strategy

For 21st Century Brands, “Iconic” Means More Than Recognizable

Being “iconic”, often a synonym for “recognizable”, doesn’t quite work as well for brands as it did in years past.

Robert Passikoff,

Robert Passikoff,

Founder & President

Brand Strategy

Super Bowl XLVIII Ad Engagement Review: Why Brands Must Engage, Not Just Entertain

The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.

Robert Passikoff,

Robert Passikoff,

Founder & President

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