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If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.
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Brands that are unable to meet or exceed customer expectations will get gobbled up or vanish from the competitive landscape.
How do we get market research back around the decision-making table?
Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.
A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods and profitable opportunities.
Being “iconic”, often a synonym for “recognizable”, doesn’t quite work as well for brands as it did in years past.
The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.
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