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Author Archive: Ray Poynter

8 Ways MR Conference Exhibitors Should Up Their Game

Posted by Ray PoynterMonday, April 4, 2016, 6:13 am 3 Comments
Many of the companies exhibiting at industry shows are selling themselves short; they can and should do a much better job. Here are a few ideas to start with.
This was posted under category: Associations, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Things Researchers Should Do In 2016

Posted by Ray PoynterMonday, March 28, 2016, 8:40 am 2 Comments
My 5 top tips for things I think market researchers should do in 2016, as shared at IIeX EU 2016.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

AI Will Change Your Insight Job More Than You Think

Posted by Ray PoynterWednesday, March 16, 2016, 7:08 am 10 Comments
The impact of AI on market research and insight will be much more disruptive than the industry seems to think.
This was posted under category: Analytics, Association News, Best Practices, Big Data, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Qualitative Research, Online Research, Quality, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek

Posted by Ray PoynterThursday, November 19, 2015, 6:38 am 12 Comments
An advance view of one of our most popular question areas from the forthcoming GRIT Report: the adoption of emerging approaches in the industry.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,