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Author Archive: Susan Abbott

Don’t Blame The Focus Group For Leaders’ Shortcomings

Posted by Susan AbbottWednesday, March 9, 2011, 8:56 am 1 Comment
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism.
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