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Author Archive: Samantha Bond

Mastering The Art Of The Professional Self

Posted by Samantha BondMonday, May 27, 2013, 7:00 am No Comments
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever for individuals to acknowledge, ‘you are your own brand’.
This was posted under category: Best Practices, Branding, Brands, Business Practices, Digital Marketing, Effective Marketing, General Information, Human Capital, Insights, Leadership, Marketing, Social Media, Strategy, Technology Tags: , , , , , , , , , , , , ,

Survival Of The Fittest In 2013: Adapt Or Die

Posted by Samantha BondMonday, February 25, 2013, 7:48 am 2 Comments
Increasingly, the marketplace is becoming more and more saturated, as new brands enter the mix with innovative strategies and their finger on the pulse. As a result, to compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.
This was posted under category: Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Insights, Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Fresh Voices: The Qualundrum of Innovation Development

Posted by Samantha BondWednesday, August 1, 2012, 6:46 am 2 Comments
Being still relatively new to the world of qualitative research I found myself disheartened when the Global Innovation Director of Diageo, Syl Saller, exclaimed during her talk on innovation development at Marketing Week Live that she ‘hates focus groups’. I couldn’t help but question whether she was valid in taking such an openly strong stance against research or whether the objective was to create an impact – unfortunately at the expense of the market research industry.
This was posted under category: Best Practices, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Fresh Voices, General Information, innovation, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,