Samantha Bond

Samantha Bond

Samantha Bond is a Research Executive at Northstar Research. Samantha joined the Northstar team in early 2012 having developed a passion for research whilst studying Sociology and Social Policy at the University of Nottingham. After university, she experienced a broad range of methodologies while interning at quantitative, qualitative and brand innovation agencies, working on a range of diverse brands and sectors, including Clarks, Persil and SABMiller. From both her degree and industry experience, Samantha has developed a particular interest in qualitative research and has a genuine curiosity for consumers' desires and aspirations, what motivates their behaviour and how this information can be used to build creative solutions to meet client's needs. When not working, Samantha is happiest traveling the world and exploring new places.

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Insights Industry News

How To Get A Graduate Job In Market Research

The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.

Samantha Bond

Samantha Bond

Latest

Survival Of The Fittest: Adapt Or Die

To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.

Samantha Bond

Samantha Bond

Research Methodologies

Fresh Voices: The Qualundrum of Innovation Development

Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key?

Samantha Bond

Samantha Bond

Mastering The Art Of The Professional Self

Research Technology (ResTech)

Mastering The Art Of The Professional Self

With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...

Samantha Bond

Samantha Bond

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