Steve Needel,

Steve Needel,

Dr. Stephen Needel is Managing Partner of U.S.-based Advanced Simulations. This international company uses virtual reality simulations to study retailing, marketing, and shopper consumption issues. As principal of Simulation Research, he helped introduce virtual reality to the marketing research world in 1993. His previous jobs included Vice President for Product Development and for Analytical Services at A.C. Nielsen, as well as head of the advanced analytical team at Information Resources. Earlier jobs included analytical roles at Burke Marketing Research and Quaker Oats and a lecturer at the University of Connecticut, where he received his doctorate in Social Psychology. He is a frequent speaker on topics such as virtual reality's role in marketing research and on category management research. He has recently authored book chapters on assortment research and the role of consumer insights in marketing research.

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Insights Industry News

This Is A Test. This Is Only A Test.

Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.

Steve Needel,

Steve Needel,

Latest

Insights Industry News

In Theory, There is No Difference Between Theory and Practice. In Practice, There Is.

You should develop a theory of your brand, which you use to direct your future marketing and research activities.

Steve Needel,

Steve Needel,

Meet The New Consumer?

Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.

Steve Needel,

Steve Needel,

The Place Of Storytelling in MR

Insights Industry News

The Place Of Storytelling in MR

Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.

Steve Needel,

Steve Needel,

Research Methodologies

Feelings. Nothing More Than Feelings.

Stephen Needel share his thoughts on a recent Quirk’s article about a new voice analysis system.

Steve Needel,

Steve Needel,

PIG Is a Great Name for This Strategy

Research Methodologies

PIG Is a Great Name for This Strategy

Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction?

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Is Eye-Tracking Making us Blind and Other Research Maladies

Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?

Steve Needel,

Steve Needel,

Data, Data, Everywhere And Not A Drop To Analyze

Research Methodologies

Data, Data, Everywhere And Not A Drop To Analyze

An argument for the importance of quality over quantity in data.

Steve Needel,

Steve Needel,

Insights Industry News

Helping Marketers To Sell More Stuff

The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.

Steve Needel,

Steve Needel,

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