Author Archive: Steve Needel, PhD

I Went Fishing and All I Caught Was a Red Herring

Posted by Steve Needel, PhDWednesday, February 8, 2017, 6:00 am 5 Comments
Innovation needs to improve the predictability and reliability of our research – it does not have to be new, flashy, sexy, or disruptive.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Quality, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Data: It is…ALIVE!

Posted by Steve Needel, PhDWednesday, January 11, 2017, 6:00 am No Comments
It’s not data that should drive marketing; it’s the needs of your product.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Have We Forgotten What Research Is?

Posted by Steve Needel, PhDWednesday, November 16, 2016, 11:59 am 3 Comments
Clearly we are not doing enough to educate our client base when experts, marketers, and industry publications don’t think our work can make an important contribution.
This was posted under category: General Information

Feelings. Nothing More Than Feelings.

Posted by Steve Needel, PhDFriday, September 2, 2016, 6:00 am 6 Comments
Stephen Needel share his thoughts on a recent Quirk's article about a new voice analysis system.
This was posted under category: Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Bad Week for Neuroscience

Posted by Steve Needel, PhDMonday, August 8, 2016, 7:00 am 30 Comments
Recent finding have created serious doubts and cast aspersions on neuroscience.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Time Is On My Side

Posted by Steve Needel, PhDThursday, April 28, 2016, 8:36 am 8 Comments
While I’m not advocating for research that takes months to conduct, the need to have answers quickly is often over-played in our industry.
This was posted under category: Analytics, Best Practices, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Marketing Research Companies, Online Research, Quality, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,