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Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
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Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.
Learn how to stay one step ahead in the changing market research industry by becoming a research technologist.
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.
Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans.
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