Stephen Phillips

Stephen Phillips

Stephen Philips is the CEO of ZappiStore and Chairman of Tonic Insight. His passion is understanding consumer motivation and behaviour and using this insight to power brands. His recent focus is on using technology to make this happen faster, better and cheaper than ever before. He has lived in and worked across 4 continents and continues to focus on international research. His work on Consumer Purchase Journeys has won multiple awards and he is a regular speaker on this topic at industry events. He has also become a devotee of Behavioural Economics and his work on the impact this thinking has on market research won the ESOMAR Best Paper award in 2011. He has also won the "Best New Thinking" award at the MRS Conference, is a recipient of both the ARF Great Minds certificate and the industries Innovation award. Stephen is a member of The Supper Club and prior to creating ZappiStore, he had been a Partner at Tuned In Research and served as the Chief Happiness Officer at Spring Research.

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Why AI Will Kill the Researcher and How to Ensure Your Survival

Research Technology (ResTech)

Why AI Will Kill the Researcher and How to Ensure Your Survival

Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...

Stephen Phillips

Stephen Phillips

Latest

Research Technology (ResTech)

The Future of Research is not AI but IA

Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.

Stephen Phillips

Stephen Phillips

Research Technology (ResTech)

Automated Market Research: Set Me Free

Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.

Stephen Phillips

Stephen Phillips

Smarten Up: 5 Tips to Become a Research Technologist

Smarten Up: 5 Tips to Become a Research Technologist

Learn how to stay one step ahead in the changing market research industry by becoming a research technologist.

Stephen Phillips

Stephen Phillips

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

Stephen Phillips

Stephen Phillips

Artificial Intelligence and Machine Learning

Cannes Innovation: French Taxi’s vs Uber

Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.

Stephen Phillips

Stephen Phillips

Brand Strategy

Web Summit Dublin: “So who feels secure in their job?”

Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans.

Stephen Phillips

Stephen Phillips

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