Shane Skillen

Shane Skillen

Chief Executive Officer at Hotspex

As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioral scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries. As such, Hotspex was voted the most innovative insights firm in North America in the 2018 Greenbook Research Industry Trends Report. Shane and his team have launched cutting-edge implicit measurement tools focused on evaluating distinctive memory cues and brand assets.

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Saying What’s Desirable and Doing What’s Favorable

Research Methodologies

Saying What’s Desirable and Doing What’s Favorable

The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.

Shane Skillen

Shane Skillen

Chief Executive Officer

Latest

Brand Strategy

Bud and the Importance of On-Brand Assets

Exploring the implications (and the reasoning) of a major beer brand changing its packaging.

Shane Skillen

Shane Skillen

Chief Executive Officer

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Growing Your Insights Business

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.

Shane Skillen

Shane Skillen

Chief Executive Officer

Restaurant COVID-19 Recovery Playbook: New Research & Insights to Help Restaurants Get Through This
Shane Skillen

Shane Skillen

Chief Executive Officer

Want to publish with us?

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