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Author Archive: Tamara Barber

Tamara Barber On The Potential Growth Of Latin American Research

Posted by Tamara BarberFriday, September 14, 2012, 8:19 am 1 Comment
It’s no secret that Brazil is very interesting to global brands right now, and the bigger economies in South America are giving rise to a new middle class that is piquing the interest of companies looking for new growth opportunities. It follows, then, that the market research industry in these countries would mean brands have more desire to better understand and communicate with Latin American consumers.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Practices, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, LATAM, Leadership, Market Research, Market Research Techniques, Social Media, Strategy, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Debating Research Gamification

Posted by Tamara BarberMonday, December 19, 2011, 10:55 am 1 Comment
GreenBook and NewMR hosted a debate on research gamification. Here's a summary:
This was posted under category: General Information

The Great Data Privacy Debate: A Summary

Posted by Tamara BarberTuesday, August 23, 2011, 5:30 am 3 Comments
Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks. This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Events, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

21st Century Innovation Inputs and Validation

Posted by Tamara BarberWednesday, July 27, 2011, 9:43 am No Comments
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, online communities, and self-ethnography. But, with all of these new ways of eliciting ideas and gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Experience, Emerging Techniques, Ethnography, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Online Research, Social Media Tags: ,

Next Evolution Of Open Innovation

Posted by Tamara BarberWednesday, July 20, 2011, 6:18 am No Comments
The Groundswell, as Forrester calls it, is in full swing. Social technologies continue to change the fabric of our interactions, both personally and professionally. Three to five years ago, consumers’ use of social media was laying the groundwork for companies’ broader adoption of tools and technologies to not only interact with consumers but among internal teams and business units.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Economic Trends, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 21st-Century Innovation Rocket

Posted by Tamara BarberWednesday, June 22, 2011, 7:00 am 1 Comment
The innovation funnel is a visual representation that people are familiar with when discussing how companies move from ideas to products. And it accurately reflects the narrowing of possibilities that occurs over time: Every crazy idea you can imagine makes it into the top of the funnel; as the ideas are analyzed, fewer and fewer move down the funnel. And only a select few exit the funnel and become products. But is the funnel the right shape for 21st-century innovation?
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Digital Marketing, Effective Marketing, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

Choking the Innovation Funnel

Posted by Tamara BarberThursday, June 9, 2011, 18:16 pm No Comments
Whether your funnel is choking up the innovation process, or you want to choke the funnel with your bare hands out of innovation frustration, ask yourself: is it the funnel itself that’s flawed, or the process that people layer over it? To me, the funnel still seems like a good starting point, but it requires the right process and culture to make it a reality.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Contributors, General Information, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Strategy, Transformation Tags: , , , , , , , , , , , ,

The Innovation Funnel: Bringing Ideas To Life

Posted by Tamara BarberSaturday, June 4, 2011, 9:30 am 4 Comments
In order to manage the new product development (NPD) process, many companies today employ the model of an innovation funnel. In a time when we are awash in ideas and information – from internal resources to traditional market research, to social media data – marketers and product strategists are challenged to effectively and efficiently hone in on the best ideas.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Effective Marketing, General Information, innovation, Insights, Strategy Tags: , , , , , , , , , , , ,