Tony Cosentino

Tony Cosentino

Tony is a market research analyst in the technology industry. After spending a number of years in systems integration with General Electric, Tony entered the market insights field. Since then, he's worked almost exclusively with large technology firms and systems integrators in the areas of business development and planning, product development, brand and loyalty. Tony holds a BA in Political Science from the University of California, San Diego, and is author of Into the River: How Big Data, The Long Tail, and Situated Cognition are Changing the World of Market Insights Forever (©Foundational Insights, LLC., 2011.) He lives with his wife and son in Portland, Oregon.

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Insights Industry News

The Insights Supplier- Part 1: Choosing a Direction

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

Tony Cosentino

Latest

Research Technology (ResTech)

Framing the World of Predictive Analytics

The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

Tony Cosentino

Tony Cosentino

Insights Industry News

The Insights Supplier- Part 2: Organizing for Success

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

Tony Cosentino

Research Technology (ResTech)

TMRTE: Showcasing The New PGA of Market Research

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…

Tony Cosentino

Tony Cosentino

The Conundrum of Changes in Market Research and Predictive Analytics

Insights Industry News

The Conundrum of Changes in Market Research and Predictive Analytics

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

Tony Cosentino

Tony Cosentino

Is Market Research Like The Shoemaker’s Children?

Insights Industry News

Is Market Research Like The Shoemaker’s Children?

Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.

Tony Cosentino

Tony Cosentino

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