Tom Ewing

Tom Ewing

Tom started in the industry in 1998 at Research International, working in their quantitative modeling department. As the only arts graduate in a team of hardcore statisticians, he found his niche as the "internet guy", and moved on to do audience measurement and analysis at Nielsen NetRatings. While at NetRatings, Tom took on copywriting, PR, and marketing duties, then returned to RI in a marketing and editorial role. Meanwhile Tom has been blogging and running online communities since 2000, and became interested in their connections to research. He moved to Kantar Operations as Social Media Knowledge Leader, consulting on social media research strategy and practice throughout the Kantar Group. At BrainJuicer Labs, Tom is working on a combination of all of his interests: social media; online culture; writing, building, and thinking; and above all, learning more about people.

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Research Methodologies

Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science

Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?

Tom Ewing

Tom Ewing

Latest

Research Methodologies

The Night Before Christmas: A Behavioural Audit

What can ‘The Night Before Christmas’ tell us about human behavior and how we analyze it?

Tom Ewing

Tom Ewing

Fast Forward: 5 Things We Learned From The Future-Of-Insights Report

The future of insights has always been about disruption. But it’s also always been about adaptation.

Tom Ewing

Tom Ewing

Five Big Themes From IIeX 2019

Research Technology (ResTech)

Five Big Themes From IIeX 2019

A look back at the key learnings from IIeX North America.

Tom Ewing

Tom Ewing

Testing Every Ad Unlocks Cereal Share Growth

Testing Every Ad Unlocks Cereal Share Growth

System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth

Tom Ewing

Tom Ewing

A 2016 Election Prediction: The Rise and Fall of Donald Trump

A 2016 Election Prediction: The Rise and Fall of Donald Trump

Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.

Tom Ewing

Tom Ewing

Insights Industry News

#reThink13 : Hey Ho Let’s Flow

In a keynote presentation, Steven Kotler discusses the four stages of “flow” and how it can bring out peak human performance.

Tom Ewing

Tom Ewing

Research Methodologies

Research Outlaws

In a world where it’s illegal to ask consumers direct questions, what would researchers do?

Tom Ewing

Tom Ewing

System 1 Politics: Spotlight on Hillary

System 1 Politics: Spotlight on Hillary

With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.

Tom Ewing

Tom Ewing

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