Author Archive: Tom Ewing
About Tom Ewing
Tom started in the industry in 1998 at Research International, working in their quantitative modeling department. As the only arts graduate in a team of hardcore statisticians, he found his niche as the "internet guy", and moved on to do audience measurement and analysis at Nielsen NetRatings. While at NetRatings, Tom took on copywriting, PR, and marketing duties, then returned to RI in a marketing and editorial role. Meanwhile Tom has been blogging and running online communities since 2000, and became interested in their connections to research. He moved to Kantar Operations as Social Media Knowledge Leader, consulting on social media research strategy and practice throughout the Kantar Group. At BrainJuicer Labs, Tom is working on a combination of all of his interests: social media; online culture; writing, building, and thinking; and above all, learning more about people.Audience Measurement In An Age Of Chaos
Thursday, May 23, 2013, 8:18 am No CommentsAudience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading
Research & Technology: A Marriage Made in Hell?
Tuesday, April 2, 2013, 10:04 am 6 CommentsTechnology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading
#reThink13 : Hey Ho Let’s Flow
Wednesday, March 20, 2013, 7:00 am No CommentsIn a conference that’s been a little short on crazy ideas, Steven Kotler of the Flow Genome Project turned on the style in successive lunchtime sessions that brought the show a touch of visionary glamor. Continue reading
#reThink13 : Lead Into Gold (And Back Again)
Tuesday, March 19, 2013, 11:43 am 1 CommentTom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis Continue reading
#reThink13: Rage Globally, Shop Locally
Monday, March 18, 2013, 20:48 pm 1 CommentTom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy Continue reading
#reThink13: GO BIG OR GO HOME
Monday, March 18, 2013, 8:44 am No CommentsI’ve only been to the ARF once before. The main thing I realized, very quickly, is that the ARF is big. Really big. There are risks and rewards with scale like that; which will this year’s event fulfill? Continue reading
The Night Before Christmas: A Behavioural Audit
Friday, December 21, 2012, 5:46 am 1 CommentWe all know ‘The Night Before Christmas’, the famous poem by Clement Clarke Moore. It’s a beautiful fable of the holiday season. But what can it tell us about human behavior and how we analyze it? Continue reading
ADVENTURES IN WONDERLAND
Wednesday, May 16, 2012, 10:00 am No CommentsWhat can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out. Continue reading
RESEARCH OUTLAWS: THE ROUND-UP
Monday, March 26, 2012, 5:47 am No CommentsIn a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading
Research Outlaws
Thursday, March 8, 2012, 8:29 am 4 CommentsImagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might clients turn to? Would there even be a “research industry” anymore? Continue reading
