Author Archive: Tom Ewing

Six Lessons From The MRS IMPACT 2014 Conference

Posted by Tom EwingFriday, March 21, 2014, 9:14 am 1 Comment
Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Research Christmas Carol

Posted by Tom EwingFriday, December 20, 2013, 9:15 am 2 Comments
It’s a BrainJuicer tradition to present something a little different at Christmas time, and for GreenBook to repost it. Here, with apologies to Charles Dickens, is an insights fable for Christmastime.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research & Technology: A Marriage Made in Hell?

Posted by Tom EwingTuesday, April 2, 2013, 10:04 am 6 Comments
Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?”
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#reThink13: GO BIG OR GO HOME

Posted by Tom EwingMonday, March 18, 2013, 8:44 am No Comments
I’ve only been to the ARF once before. The main thing I realized, very quickly, is that the ARF is big. Really big. There are risks and rewards with scale like that; which will this year's event fulfill?
This was posted under category: Association News, Associations, Behavioral Economics, Best Practices, Big Data, Business Leadership, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry News, Industry Trends, Insights, Leadership, Market Research, Marketing, State of the Industry, Strategy, Trends Tags: , , , , , , , , , ,

The Night Before Christmas: A Behavioural Audit

Posted by Tom EwingFriday, December 21, 2012, 5:46 am 1 Comment
We all know ‘The Night Before Christmas’, the famous poem by Clement Clarke Moore. It’s a beautiful fable of the holiday season. But what can it tell us about human behavior and how we analyze it?
This was posted under category: Behavioral Economics, Consumer Anthropology, Consumers, Emerging Techniques, General Information, Industry Trends, Insights, Market Research, Market Research Techniques, Uncategorized Tags: , , , , , , ,