Author Archive: Tiffany McNeil
About Tiffany McNeil
Tiffany McNeil is a client-side research manager whose circuitous career path brought her most recently to a Strategy and Insights role in the CPG world. Before that, she spent time in New York and London, where she worked primarily in the television industry, including content and editorial research roles at UKTV and Channel Five in London. She is passionate, smart, and opinionated – um . . . and modest charming, but she wrote this herself, so take that how you will. She lives in San Francisco(ish) with her family and spends most her time making lists.Emotions & Authenticity Matter In More Ways Than One
Tuesday, January 24, 2012, 11:53 am 1 CommentHow dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK. Continue reading
The Insights Golf Ball
Monday, July 18, 2011, 7:00 am 1 CommentI am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard. Continue reading
The Authenticity Formula – A Corporate Researcher Speaks Out!
Monday, June 13, 2011, 23:02 pm 5 CommentsLook – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line? Continue reading
