Author Archive: Tiffany McNeil

Emotions & Authenticity Matter In More Ways Than One

Posted by Tiffany McNeilTuesday, January 24, 2012, 11:53 am 2 Comments
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.
This was posted under category: Blogs, Business Leadership, Business Practices, Contributors, General Information, Human Capital, Strategy Tags: , , , , ,

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 2 Comments
I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Human Capital, Industry Trends, innovation, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , ,

The Authenticity Formula – A Corporate Researcher Speaks Out!

Posted by Tiffany McNeilMonday, June 13, 2011, 23:02 pm 5 Comments
Look – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line?
This was posted under category: Blogs, Business Practices, Human Capital, Insights, Leadership, Uncategorized Tags: , , , , , , , ,