Tom H.C.

Tom H.C.

Tom H. C. Anderson is Founder & CEO of Text Analytics SaaS firm OdinText (www.OdnText.com). He tweets under @TomHCAnderson, blogs at www.tomhhcanderson.com and manages one of the largest and most engaged market research groups on LinkedIn, Next Gen Market Research.

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Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

In-depth consumer understanding through text analytics.

Tom H.C.

Tom H.C.

Latest

Insights Industry News

Who Are You Voting Against?

Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?

Tom H.C.

Tom H.C.

Research Technology (ResTech)

Tom H. C. Anderson Explains: “What Is Text Analytics?”

Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software

Tom H.C.

Tom H.C.

Five Ways Your CX Team Can Build Customer Trust

Five Ways Your CX Team Can Build Customer Trust

5 ways to build Customer Trust during the current crisis.

Tom H.C.

Tom H.C.

The State of Marketing Research Innovation

CEO Series

The State of Marketing Research Innovation

Commending the transformation of insights technologies and methods

Tom H.C.

Tom H.C.

CEO Series

Who Do You Know Who Is Shaking Up Market Research?

Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.

Tom H.C.

Tom H.C.

Insights Industry News

When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX

Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.

Tom H.C.

Tom H.C.

Research Methodologies

Battle of the Methodologies

Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.

Tom H.C.

Tom H.C.

Focus Groups

Who Are the Most Frequently Mentioned Research Panels?

This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists

Tom H.C.

Tom H.C.

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