1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Author Archive: Todd Powers

On Technology & Human Nature (And What It Means For Marketing Insights)

Posted by Todd PowersMonday, May 18, 2015, 6:58 am 1 Comment
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering against those motivational needs is a cornerstone of marketing strategy. And it might just help us to anticipate the "science fiction" of today that will become science fact tomorrow.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Conversion Story Of A Cognitive Researcher To An Emotional Researcher

Posted by Todd PowersThursday, December 4, 2014, 10:01 am 5 Comments
Emotions are important determinants of choice behavior, and we now have systematic means of measuring those very emotions during the process, so we have a great opportunity to combine our right- and left-brain influences to better understand these marketplace dynamics.
This was posted under category: General Information