TRC Market

TRC Market

Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center. As a result they fail to capture what's truly important to the consumer. That's not actionable research. TRC believes that the best research asks people to make hard decisions - to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and help our clients solve problems related to new product development, segmentation, brand equity, marketing mix modeling, and satisfaction and loyalty. * We're experts in choice modeling and choice-based techniques. * TRC's academic partnerships give us access to the latest developments in market research and marketing analytics. * Our researchers listen first, challenge assumptions, and design customized solutions. * Market Research and Marketing Analytics capabilities under one roof, delivered with a senior-level and small-team approach. The Senior Team is comprised of veteran thought leaders in applied marketing research to solve complex business issues and regularly contribute to trade journals, academic publications, and social media outlets.

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Research Methodologies

How Apple, Samsung and Conjoint Came Together

Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.

TRC Market

TRC Market

Latest

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.

TRC Market

TRC Market

Talking Researchers Off the Ledge

Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.

TRC Market

TRC Market

Insights Industry News

Market Research Is Dead, Long Live Market Research

Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.

TRC Market

TRC Market

Insights Industry News

Breaking Market Research Rules to Drive Business Results

I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.

TRC Market

TRC Market

Thoughts on TMRE 2011

There was lots to see and plenty to like at The Market Research Event (TMRE) conference in Orlando.

TRC Market

TRC Market

The Frontiers of Research 2012 (May 8th, NYC)

CEO Series

The Frontiers of Research 2012 (May 8th, NYC)

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...

TRC Market

TRC Market

How to Make (Quantitative) Research Actionable

Research Methodologies

How to Make (Quantitative) Research Actionable

Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon.

TRC Market

TRC Market

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