TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics with speakers from four Ivy League schools, and presentations that range from poker to motion picture box office, this should be an informative and enjoyable day. Continue reading »

Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Kahneman shows that that is not the case (as demonstrated by a variety of experiments in behavioral economics) and researchers would be well advised to take note and think about how to account for the influence of System 1 in consumer decision-making. Continue reading »

Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner. Continue reading »

Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by “everyone else.” I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts. Continue reading »

I recently came back from the 2011 The Market Research Event(TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together. Continue reading »

As “for profit” researchers, we need to move faster in the direction of producing things that clients truly value. They’ve told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into). Continue reading »

The recent New MR Virtual Festival on presenting data had a number of really useful and interesting presentations. Mike Sherman’s presentation, “Less is More: Getting Value (Not Just Reams of Data) From Your Research” led to an interesting exchange that I think highlights the change in thinking that Market Research must make. Continue reading »

By Rich Raquet, President TRC Market Research

I come to you, as is the tradition, with glad tidings for the New Year.

I do this in the midst of a lot of doom and gloom talk about the industry …