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Author Archive: TRC Market Research

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
This was posted under category: Analytics, Branding, Brands, Consumer Behavior, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

Posted by TRC Market ResearchFriday, January 30, 2015, 7:04 am No Comments
Even with the massive historical data available and the variety of data points at their disposal the weather forecasters can be surprised. Here are some keys to avoiding making the same kinds of mistakes as the weather forecasters recently made.
This was posted under category: Analytics, Best Practices, Consumer Behavior, Consumer Experience, Insights, Market Research, Market Research Techniques, Strategy, Technology, Uncategorized Tags: , , , , , , , ,

Market Researchers Need to Focus on Client Needs

Posted by TRC Market ResearchTuesday, May 22, 2012, 7:06 am 2 Comments
Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumers, Contributors, General Information, Hybrid Approaches, innovation, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Respondent Engagement, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , ,

Lessons from Thinking, Fast & Slow – System 1 and System 2

Posted by TRC Market ResearchThursday, March 15, 2012, 7:38 am 5 Comments
Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Kahneman shows that that is not the case (as demonstrated by a variety of experiments in behavioral economics) and researchers would be well advised to take note and think about how to account for the influence of System 1 in consumer decision-making.
This was posted under category: Behavioral Economics, Blogs, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,