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Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.
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There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.
Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.
I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.
There was lots to see and plenty to like at The Market Research Event (TMRE) conference in Orlando.
TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon.
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