Archive for the ‘Behavioral Economics’ Category

Singing a New but Familiar Tune

Posted by Chasson Gracie and Emily OzerWednesday, September 27, 2017, 7:00 am No Comments
How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
This was posted under category: Behavioral Economics, Business Leadership, Consumer Anthropology, Consumer Behavior, Insights Tags: , , , , , , , , , , ,

How a Human Insights Approach Can Transform Routine Market Research

Posted by Jim WhiteMonday, September 25, 2017, 7:00 am 4 Comments
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
This was posted under category: Behavioral Economics, Brands, Consumer Anthropology, Consumer Behavior, Consumers, Fresh Voices, Insights, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Presenting The Top 150 Global Companies In Market Research! Kinda…

Posted by Leonard MurphySunday, August 6, 2017, 18:30 pm 11 Comments
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Google Play Research, GRIT, Honomichl Top 50, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 20 Most In Demand Supplier Types At IIeX NA 2017

Posted by Leonard MurphyTuesday, June 27, 2017, 10:44 am 1 Comment
37 Client organizations selected 102 unique Suppliers to meet privately with at IIeX NA. What insights can we gain as an industry by analyzing those meetings?
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,