Behavioral Economics

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#IIeX: Insight Innovation Challenge: A Rapid-Fire Series of Solutions for Research Clients

Posted by Dana StanleyWednesday, June 19, 2013, 14:08 pm No Comments

At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge – a series of real-world market research challenges posed by end users. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: 360 approach, Adam Hansen, Alex Slater, Anand Ramanathan, Blue Ocean Market Intelligence, Chaordix, cognographics, competitive analysis, Crowdtap, Dane Jensen, Ellen Guggenheim, Embee Mobile, EmbeePay on Facebook, emotion, Emotive Analytics, Eric Warddrip, ethnographics, event-based data, Events, Fiona Blades, Gerald Klodt, GFK, Greg Laughlin, Herwig Lejsek, Ideas To Go, IieX, innovation, Innovation Engineering, Insight Innovation Challenge, Insight Innovation Exchange, Ipsos SMX, Kerry Gilger, Linda McIsaac, market intelligence, market research, Matthew Listro, Menaka Gopinath, Mesh Planning, Michael Hagerty, Mizzouri, Motivation, Murray McKerlie, Neurons Inc., Paul Conner, Placed Inc., Preriit Souda, RealEyes, RJ Metrics, Robert Moore, Shelley Kuipers, Social Media, StatWing, Stephen Phillips, syndicated research, Thomas Zoëga Ramsey, TNS, Videntifier, VisualCue Technologies, Whit.Li, Xyte, ZappiStore

#IIeX: They Showed You What?!

Posted by Jeffrey HenningTuesday, June 18, 2013, 17:42 pm 1 Comment

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Proctor & Gamble shared a research request that demonstrates the intimacy and comfort that research participants have with their smart phones. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Effective Marketing, Events, Innovation in Market Research, Marketing, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement, Voice of Costumer (VOC) Tags: consumer behavior, data collection, data collection challenges, Events, Field Agent, IieX, innovation, Insight Innovation Exchange, market research, mobile crowdsourcing, P&G, Proctor & Gamble, smartphones

#IIeX: Data Philanthropy: Giving and Receiving

Posted by Jeffrey HenningTuesday, June 18, 2013, 14:19 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Ari Popper led a panel discussion on data philanthropy and began with “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea.” Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement Tags: AMP, Collaborate, collaboration, data collection, data philanthropy, Events, Iceland Development Agency, IieX, innovation, Insight Innovation Exchange, market research, Open data, partners, predictive model, RIWI, social, Viacom, World Bank

#IIeX: Inspiration for Disruptive Innovation

Posted by Dana StanleyTuesday, June 18, 2013, 12:36 pm No Comments

Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future. Continue reading »

This was posted under category: Behavioral Economics, Big Data, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media Tags: Big Data, cloud, convergence of convergence, emerging techniques, Events, Gorilla Glass, IieX, innovation, Insight Innovation Exchange, market research, Microsoft, Mobile Globalization, Mobile Research, mobility, Mobilization Globalization, smartphones, social, Strategy Consulting, technology, technology analytics

#IIeX Innovation Insight Competition

Posted by Jeffrey HenningMonday, June 17, 2013, 19:10 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today the presentation round of the Insight Innovation Challenge was held. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Events, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research Tags: Abacus Data, AnswerTap, best practices, creativity. culture, digital, digital marketing revolution, emerging, emerging techniques, Events, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Inviso, market research, marketing, Raw Data, RIWI, strategic value, Tastemakers Research Group, transformation, trends

#IIeX: Frugal by Necessity or by Choice

Posted by Jeffrey HenningMonday, June 17, 2013, 13:38 pm 1 Comment

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have we forgotten how to innovate outside of our codified bast-practice models?” Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Marketing, Mobile Research, Online Research, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, creativity. culture, emerging techniques, Events, human capital, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Exchange, market research, Respondent Engagement, strategic value, strategy, technology, user experience

#IIeX: Innovating when Your CEO Is Not a Genius

Posted by Jeffrey HenningMonday, June 17, 2013, 12:34 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Events, General Information, Human Capital, Respondent Engagement, Voice of Costumer (VOC) Tags: business leadership, consumer behavior, consumers, Events, hybrid approaches, IieX, innovation, Insight Innovation Exchange, market research, strategic value, user experience

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 7 Comments

Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ad tracking research, banner and crosstab specs, behavioral economics, best practices, Big Data, business leadership, change, consumer behavior, correlation with behavior, data collection, data integration, Data Scientist, descriptive analysis, digital ads, door-to-door interviewing, emerging, emerging techniques, Google Consumer Surveys, human capital, hybrid approaches, innovation, Innovation in Market Research, insights, interviews, Larry Friedman, leadership, location-based sm, market research, market research industry, market researchers, marketers, marketing, micro surveys, mobile, model, neuroscience, Nonreactive Research, online surveys, passive listening, phone interviewing, Predictions, purchase intent, questionnaire design, questionnaires, research method, Respondent Engagement, sample design, Social Science Methodology, strategic value, strategy, survey research, technology, TNS, transformation, trends, triangulate, TV ad exposure, Unobtrusive Measures

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

Posted by David BrudenellMonday, June 10, 2013, 15:04 pm No Comments

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space Continue reading »

This was posted under category: Analytics, Behavioral Economics, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Neuromonitoring, Online Research, State of the Industry Tags: #ARFAM8, ARF Audience Measurement, associations, Avon, brands, business leadership, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, Emotional Measurement, Forbes Consulting Group, industry news, innovation, Innovation in Market Research, insights, leadership, market research, marketing, Marketing ROI, measurement models, MindSight, multi-screen, PC, Privacy, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going

Posted by Leonard MurphyFriday, June 7, 2013, 13:34 pm 13 Comments

A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alterian, Andrew Needham, associations, behavioral economics, best practices, Big Data, brands, business leadership, Cambiar, change, co-creation, cognitive neuroscience, communities, Comscore, Confirmit Market Research Software Survey, consumer behavior, consumer experience, crowdsourcing, Customer Commitment Framework, Data Visualization, Digital Analytix, DIY, EEG. Eye tracking, emerging, emerging techniques, Emotional Measurement, ESOMAR Global Study, ethnography, facial scanning, game mechanics, GOOGLE, GRIT, Honomichl Report, human capital, hybrid approaches, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos SMX, leadership, market research, marketing, media metering, micro surveys, mobile, mobile ethnography, Mobile Research, mobile surveys, MROC, MRS, multi-platform measurement, omni-channel measurement, online communities, passive measurement, Peter Milla, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, SDL, sentiment monitoring, Simon Chadwick, single-source/omni-channel data, Social listening, Social Media, social media analysis, socially driven organization, strategic value, strategy, technology, Tivo, transformation, trends, Xbox

Ellie Hutton: Thanks for sharing Jeffrey. I'm enjoying your post...
Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...