Data Science

Data science involves extracting insights from complex and unstructured data, often using statistical, mathematical, and computational techniques. With the advent of big data, researchers must access even larger datasets to inform decision-making.

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data

Data Science

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Latest

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

Data Science

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

Kevin Gray

President at Cannon Gray

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

The 5 Changes Accelerating Market Research Innovation

The 5 Changes Accelerating Market Research Innovation

Tech, agile, emotional measurement, and more.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Observational Data Has Problems. Are Researchers Aware of Them?

Research Methodologies

Observational Data Has Problems. Are Researchers Aware of Them?

Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls

Ray Poynter

Ray Poynter

Managing Director at The Future Place

The Empathy Opportunity You’re Probably Overlooking

Research Methodologies

The Empathy Opportunity You’re Probably Overlooking

How to better connect with partners through empathy.

Vanessa Roddam

Vanessa Roddam

Improving Omnichannel Outcomes Through Thick and Thin

Research Methodologies

Improving Omnichannel Outcomes Through Thick and Thin

Uncovering and decoding the shopper’s journey.

Alim Barnes-Gaskins

Alim Barnes-Gaskins

Insights Analyst, Behavioral Qualitative at PRS IN VIVO

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Research Technology (ResTech)

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky.

Joe Belechak

Joe Belechak

Head of Sales at Adrich

Size Doesn’t Matter… as Much as We Thought

Research Methodologies

Size Doesn’t Matter… as Much as We Thought

Using data journalism to bridge the gap between analysts and decision makers.

Isabelle Marchand

Isabelle Marchand

Data Journalist at Lloyds Banking Group

Do You Have Sound Cues?

Research Technology (ResTech)

Do You Have Sound Cues?

A look at what the rise in popularity of voice-enabled products means for FMCG.

Agathe Caron

Agathe Caron

Knowledge & Innovation Manager at PRS IN VIVO

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

Research Methodologies

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

More researchers are turning away from massive surveys and are embracing the power of actual conversations

Jack Pratten

Jack Pratten

CEO at Respondent Inc

Smart-Size Big Data to Get Better Answers Faster

Data Science

Smart-Size Big Data to Get Better Answers Faster

Cutting down big data down to size to extract actionable insights

Michael Kelly

Michael Kelly

A Fusion of Thick and Thin Data

CEO Series

A Fusion of Thick and Thin Data

Explore the latest thinking in qualitative and big data at ESOMAR Fusion

Finn Raben

Finn Raben

Director General at ESOMAR

Market Research – A Key Enabler of Digital Transformation

CEO Series

Market Research – A Key Enabler of Digital Transformation

MR has the potential to lead in guidance and assessment of new digital programs

Ajith Sankaran

Ajith Sankaran

Senior Vice President at Course5 Intelligence

How Big Data and AI Are Driving Business Innovation

CEO Series

How Big Data and AI Are Driving Business Innovation

Big data and AI have been integrated into many business applications, including some in MR

Ralf Llanasas

Ralf Llanasas

Data Translators – The Must Have Role for the Future

Data Translators – The Must Have Role for the Future

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Upstream Personalization & Optimization for Product & Communication Resonance

CEO Series

Upstream Personalization & Optimization for Product & Communication Resonance

Understanding the buy plus why at the speed of your business

Renee Smith

Renee Smith

Artificial Intelligence and the Future of Marketing Analytics

Research Technology (ResTech)

Artificial Intelligence and the Future of Marketing Analytics

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Michael Wolfe

Michael Wolfe

How to Bridge Strategy & Activation in an Agile Way

How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments

Matt Warta

Matt Warta

(Video) Data Mining in Market Research

(Video) Data Mining in Market Research

The challenges & opportunities in understanding unstructured Big Data from video & images

Stefan Bildea

Stefan Bildea

Big Data: Promises, Challenges and Threats

Big Data: Promises, Challenges and Threats

Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.

Kevin Gray

Kevin Gray

President at Cannon Gray

5 Tips for Starting Your Career in Big Data

Insights Industry News

5 Tips for Starting Your Career in Big Data

How to become a data analyst and its opportunities for the future.

Drew Bishop

Drew Bishop

Contributing Writer & Media Specialist at MeriTalk

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Demystifying Data Science

Insights Industry News

Demystifying Data Science

Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.

Kevin Gray

Kevin Gray

President at Cannon Gray

Machine Learning in Market Research

Research Technology (ResTech)

Machine Learning in Market Research

Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

Personal Data: The Ultimate Commodity?

Insights Industry News

Personal Data: The Ultimate Commodity?

In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

CEO Series

Sampling: A Primer

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

Kevin Gray

Kevin Gray

President at Cannon Gray

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Research Methodologies

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.

Kevin Gianatiempo

Kevin Gianatiempo

Senior Vice President - Partnerships & Alliances at Cint

Insights Industry News

Living in a Rapid Response World

How do researchers balance big data in a time-starved world to deliver timely insights?

Rick West

Rick West

Research Technology (ResTech)

Connecting with the Internet of Things

What is the Internet of Things (IoT) and what does it have in store for the future?

Kevin Gray

Kevin Gray

President at Cannon Gray

Insights Industry News

This Is A Test. This Is Only A Test.

Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Marketing Analytics for Data Rich Environments

Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

How to Solve the Most Common Data Problems in Retail

Insights Industry News

How to Solve the Most Common Data Problems in Retail

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Pauline Brown

Pauline Brown

Research Technology (ResTech)

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Insights Industry News

Data: It is…ALIVE!

It’s not data that should drive marketing; it’s the needs of your product.

Steve Needel,

Steve Needel,

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

GreenBook and the ARF discuss the ramifications of this election.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Problem with Best Practices

Insights Industry News

The Problem with Best Practices

Why don’t best practices work and what is the better way? Explore why you should look beyond them.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

MR Realities: Cutting Through the Clutter

Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.

Kevin Gray

Kevin Gray

President at Cannon Gray

Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports

Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

From Silos to Success: A Decision Maker’s Approach to Big Data

Data Science

From Silos to Success: A Decision Maker’s Approach to Big Data

The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.

David Albert

David Albert

Research Technology (ResTech)

Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...

Peter Orban

Peter Orban

Research Technology (ResTech)

Using Mobile Qualitative To Answer Big Data’s Little Questions

As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.

Ross McLean

Ross McLean

Data Science

How Big Data Augments Marketing Research

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Analytical Tools For Researchers and Data Scientists

Analytical Tools For Researchers and Data Scientists

Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Methodologies

The Dawning of a New Analytic Golden Age

This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.

Paul Richard

Paul Richard

Data Science

Paul DePodesta and the Power of Analytics

This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Insights Industry News

Enjoy A Festival Of NewMR

The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Just Tell Me What You Want

If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?

Luke Heffron

Luke Heffron

Six Market Research Trends For 2016

Six Market Research Trends For 2016

The next year looks to be an exciting time for research suppliers and clients alike.

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Insights Industry News

Goodbye Big Data, Hello Thick Data

Big Data is only half the job. Thick Data fills the gaps and enables truly people-shaped or human-centred development and visceral business.

Stephen Cribbett

Stephen Cribbett

Research Technology (ResTech)

Cross-Platform Data: Where Sound Bites Meet Research Reality

Attempts to get closer to “truly 360-degree measurement” are always appearing, but they bump up against hard, cold realities.

Florian Kahlert

Florian Kahlert

Chief Operation Officer at Cubeyou

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

More With Less: Strategies for Today’s Market Researcher

Research Methodologies

More With Less: Strategies for Today’s Market Researcher

Market researchers today are under pressure to perform, in spite of shrinking budgets, a glut of data sources, and new technologies.

Phil Sandy

Phil Sandy

Insights Industry News

8 Reasons Your Company Needs an Open Data Strategy

Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.

Emily Fullmer

Emily Fullmer

Director of Global Events at GreenBook

Research Technology (ResTech)

Big Data’s Big Hype – Why Big Insights Are So Elusive

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

Allan Fromen

Allan Fromen

5 Trends in Qualitative Research – Ignore At Your Own Peril

5 Trends in Qualitative Research – Ignore At Your Own Peril

The top five trends in qualitative research for 2015.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Research Technology (ResTech)

Market Research and Big Data: A Difficult Relationship

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...

Istvan Hajnal

Istvan Hajnal

Insights Director & Marketing & Data Sciences at GfK

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Research Technology (ResTech)

Data: The New Gold Fever

Data residing in silos is one of the biggest challenges for the market research industry.

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

Conclusive Proof That Social Media Data Predict Sales…Now What?

Research Methodologies

Conclusive Proof That Social Media Data Predict Sales…Now What?

Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

The “Synergist”: Big Data + Social Science = The Future of MR

The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Technology (ResTech)

The Promise and Peril of Big Data

Big Data holds tremendous promise and opportunity to those that wield it responsibly.

Allan Fromen

Allan Fromen

Research Methodologies

The Upside to the Facebook and OkCupid Experiments

Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.

Allan Fromen

Allan Fromen

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Methodologies

Get To Know The Consumer and Then Do Something With It.

Marketing research should inspire brand ideas to a large number of targetable audience members.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

An IIeX Participant’s Take on Day 2

After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.

Paula Kramer

Paula Kramer

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Research Methodologies

The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data

Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space?

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Scurrilous Scalawags and Other Alliterative Miscreants

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...

Steve Needel,

Steve Needel,

Isn’t It About Time Market Research Grew Up?

The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms.

Ian Murray

Ian Murray

Partner at House51

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Technology (ResTech)

What If Big Data Doesn’t Work?

Big Data’s promise relies on assumptions, none of which may be valid (or, in fairness, may not be valid today but might be in the future).

Steve Needel,

Steve Needel,

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

Does Big Data Need To Become Small Data?

Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Interview with Andrew Needham of Face

CEO Series

Interview with Andrew Needham of Face

An in-depth interview on the best practices in MRX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Taking Care of Retailers In A Manufacturer Focused Research World

Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.

Ruben Alcaraz

Ruben Alcaraz

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Insights Industry News

Information is free. Insight is expensive. Action is priceless.

How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

Pala Kuppusamy

Pala Kuppusamy

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Research Methodologies

Is Market Research Ready for Big Data?

Big Data is set to be the biggest disruptive change that market research has seen since the arrival of the telephone.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Data Science

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Announcing the results of a new study on issues impacting marketers in the areas of data collection, marketing measurement, and integration.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Real-time strategic marketing models that shift based on what is happening right now and estimate what will happen further down the timeline

Snorri Gudmundsson

Snorri Gudmundsson

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

2012 Through The Lens Of Client Needs

Technology is changing faster than consumers. Consumers are changing faster than organizations. Organizations need to catch up with that.

Andrew Needham

Andrew Needham

Chief Executive Officer at HeadBox

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry

A public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research Transformation: 3 Companies That Are Getting It Right.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

Data Science

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

Kevin Gray

President at Cannon Gray

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

The 5 Changes Accelerating Market Research Innovation

The 5 Changes Accelerating Market Research Innovation

Tech, agile, emotional measurement, and more.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Observational Data Has Problems. Are Researchers Aware of Them?

Research Methodologies

Observational Data Has Problems. Are Researchers Aware of Them?

Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls

Ray Poynter

Ray Poynter

Managing Director at The Future Place

The Empathy Opportunity You’re Probably Overlooking

Research Methodologies

The Empathy Opportunity You’re Probably Overlooking

How to better connect with partners through empathy.

Vanessa Roddam

Vanessa Roddam

Improving Omnichannel Outcomes Through Thick and Thin

Research Methodologies

Improving Omnichannel Outcomes Through Thick and Thin

Uncovering and decoding the shopper’s journey.

Alim Barnes-Gaskins

Alim Barnes-Gaskins

Insights Analyst, Behavioral Qualitative at PRS IN VIVO

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Research Technology (ResTech)

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky.

Joe Belechak

Joe Belechak

Head of Sales at Adrich

Size Doesn’t Matter… as Much as We Thought

Research Methodologies

Size Doesn’t Matter… as Much as We Thought

Using data journalism to bridge the gap between analysts and decision makers.

Isabelle Marchand

Isabelle Marchand

Data Journalist at Lloyds Banking Group

Do You Have Sound Cues?

Research Technology (ResTech)

Do You Have Sound Cues?

A look at what the rise in popularity of voice-enabled products means for FMCG.

Agathe Caron

Agathe Caron

Knowledge & Innovation Manager at PRS IN VIVO

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

Research Methodologies

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

More researchers are turning away from massive surveys and are embracing the power of actual conversations

Jack Pratten

Jack Pratten

CEO at Respondent Inc

Smart-Size Big Data to Get Better Answers Faster

Data Science

Smart-Size Big Data to Get Better Answers Faster

Cutting down big data down to size to extract actionable insights

Michael Kelly

Michael Kelly

A Fusion of Thick and Thin Data

CEO Series

A Fusion of Thick and Thin Data

Explore the latest thinking in qualitative and big data at ESOMAR Fusion

Finn Raben

Finn Raben

Director General at ESOMAR

Market Research – A Key Enabler of Digital Transformation

CEO Series

Market Research – A Key Enabler of Digital Transformation

MR has the potential to lead in guidance and assessment of new digital programs

Ajith Sankaran

Ajith Sankaran

Senior Vice President at Course5 Intelligence

How Big Data and AI Are Driving Business Innovation

CEO Series

How Big Data and AI Are Driving Business Innovation

Big data and AI have been integrated into many business applications, including some in MR

Ralf Llanasas

Ralf Llanasas

Data Translators – The Must Have Role for the Future

Data Translators – The Must Have Role for the Future

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Upstream Personalization & Optimization for Product & Communication Resonance

CEO Series

Upstream Personalization & Optimization for Product & Communication Resonance

Understanding the buy plus why at the speed of your business

Renee Smith

Renee Smith

Artificial Intelligence and the Future of Marketing Analytics

Research Technology (ResTech)

Artificial Intelligence and the Future of Marketing Analytics

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Michael Wolfe

Michael Wolfe

How to Bridge Strategy & Activation in an Agile Way

How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments

Matt Warta

Matt Warta

(Video) Data Mining in Market Research

(Video) Data Mining in Market Research

The challenges & opportunities in understanding unstructured Big Data from video & images

Stefan Bildea

Stefan Bildea

Big Data: Promises, Challenges and Threats

Big Data: Promises, Challenges and Threats

Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.

Kevin Gray

Kevin Gray

President at Cannon Gray

5 Tips for Starting Your Career in Big Data

Insights Industry News

5 Tips for Starting Your Career in Big Data

How to become a data analyst and its opportunities for the future.

Drew Bishop

Drew Bishop

Contributing Writer & Media Specialist at MeriTalk

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Demystifying Data Science

Insights Industry News

Demystifying Data Science

Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.

Kevin Gray

Kevin Gray

President at Cannon Gray

Machine Learning in Market Research

Research Technology (ResTech)

Machine Learning in Market Research

Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

Personal Data: The Ultimate Commodity?

Insights Industry News

Personal Data: The Ultimate Commodity?

In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

CEO Series

Sampling: A Primer

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

Kevin Gray

Kevin Gray

President at Cannon Gray

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Research Methodologies

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.

Kevin Gianatiempo

Kevin Gianatiempo

Senior Vice President - Partnerships & Alliances at Cint

Insights Industry News

Living in a Rapid Response World

How do researchers balance big data in a time-starved world to deliver timely insights?

Rick West

Rick West

Research Technology (ResTech)

Connecting with the Internet of Things

What is the Internet of Things (IoT) and what does it have in store for the future?

Kevin Gray

Kevin Gray

President at Cannon Gray

Insights Industry News

This Is A Test. This Is Only A Test.

Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Marketing Analytics for Data Rich Environments

Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

How to Solve the Most Common Data Problems in Retail

Insights Industry News

How to Solve the Most Common Data Problems in Retail

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Pauline Brown

Pauline Brown

Research Technology (ResTech)

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Insights Industry News

Data: It is…ALIVE!

It’s not data that should drive marketing; it’s the needs of your product.

Steve Needel,

Steve Needel,

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

GreenBook and the ARF discuss the ramifications of this election.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Problem with Best Practices

Insights Industry News

The Problem with Best Practices

Why don’t best practices work and what is the better way? Explore why you should look beyond them.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

MR Realities: Cutting Through the Clutter

Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.

Kevin Gray

Kevin Gray

President at Cannon Gray

Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports

Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

From Silos to Success: A Decision Maker’s Approach to Big Data

Data Science

From Silos to Success: A Decision Maker’s Approach to Big Data

The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.

David Albert

David Albert

Research Technology (ResTech)

Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...

Peter Orban

Peter Orban

Research Technology (ResTech)

Using Mobile Qualitative To Answer Big Data’s Little Questions

As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.

Ross McLean

Ross McLean

Data Science

How Big Data Augments Marketing Research

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Analytical Tools For Researchers and Data Scientists

Analytical Tools For Researchers and Data Scientists

Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Methodologies

The Dawning of a New Analytic Golden Age

This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.

Paul Richard

Paul Richard

Data Science

Paul DePodesta and the Power of Analytics

This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Insights Industry News

Enjoy A Festival Of NewMR

The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Just Tell Me What You Want

If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?

Luke Heffron

Luke Heffron

Six Market Research Trends For 2016

Six Market Research Trends For 2016

The next year looks to be an exciting time for research suppliers and clients alike.

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Insights Industry News

Goodbye Big Data, Hello Thick Data

Big Data is only half the job. Thick Data fills the gaps and enables truly people-shaped or human-centred development and visceral business.

Stephen Cribbett

Stephen Cribbett

Research Technology (ResTech)

Cross-Platform Data: Where Sound Bites Meet Research Reality

Attempts to get closer to “truly 360-degree measurement” are always appearing, but they bump up against hard, cold realities.

Florian Kahlert

Florian Kahlert

Chief Operation Officer at Cubeyou

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

More With Less: Strategies for Today’s Market Researcher

Research Methodologies

More With Less: Strategies for Today’s Market Researcher

Market researchers today are under pressure to perform, in spite of shrinking budgets, a glut of data sources, and new technologies.

Phil Sandy

Phil Sandy

Insights Industry News

8 Reasons Your Company Needs an Open Data Strategy

Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.

Emily Fullmer

Emily Fullmer

Director of Global Events at GreenBook

Research Technology (ResTech)

Big Data’s Big Hype – Why Big Insights Are So Elusive

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

Allan Fromen

Allan Fromen

5 Trends in Qualitative Research – Ignore At Your Own Peril

5 Trends in Qualitative Research – Ignore At Your Own Peril

The top five trends in qualitative research for 2015.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Research Technology (ResTech)

Market Research and Big Data: A Difficult Relationship

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...

Istvan Hajnal

Istvan Hajnal

Insights Director & Marketing & Data Sciences at GfK

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Research Technology (ResTech)

Data: The New Gold Fever

Data residing in silos is one of the biggest challenges for the market research industry.

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

Conclusive Proof That Social Media Data Predict Sales…Now What?

Research Methodologies

Conclusive Proof That Social Media Data Predict Sales…Now What?

Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

The “Synergist”: Big Data + Social Science = The Future of MR

The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Technology (ResTech)

The Promise and Peril of Big Data

Big Data holds tremendous promise and opportunity to those that wield it responsibly.

Allan Fromen

Allan Fromen

Research Methodologies

The Upside to the Facebook and OkCupid Experiments

Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.

Allan Fromen

Allan Fromen

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Methodologies

Get To Know The Consumer and Then Do Something With It.

Marketing research should inspire brand ideas to a large number of targetable audience members.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

An IIeX Participant’s Take on Day 2

After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.

Paula Kramer

Paula Kramer

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Research Methodologies

The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data

Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space?

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Scurrilous Scalawags and Other Alliterative Miscreants

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...

Steve Needel,

Steve Needel,

Isn’t It About Time Market Research Grew Up?

The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms.

Ian Murray

Ian Murray

Partner at House51

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Technology (ResTech)

What If Big Data Doesn’t Work?

Big Data’s promise relies on assumptions, none of which may be valid (or, in fairness, may not be valid today but might be in the future).

Steve Needel,

Steve Needel,

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

Does Big Data Need To Become Small Data?

Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Interview with Andrew Needham of Face

CEO Series

Interview with Andrew Needham of Face

An in-depth interview on the best practices in MRX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Taking Care of Retailers In A Manufacturer Focused Research World

Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.

Ruben Alcaraz

Ruben Alcaraz

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Insights Industry News

Information is free. Insight is expensive. Action is priceless.

How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

Pala Kuppusamy

Pala Kuppusamy

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Research Methodologies

Is Market Research Ready for Big Data?

Big Data is set to be the biggest disruptive change that market research has seen since the arrival of the telephone.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Data Science

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Announcing the results of a new study on issues impacting marketers in the areas of data collection, marketing measurement, and integration.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Real-time strategic marketing models that shift based on what is happening right now and estimate what will happen further down the timeline

Snorri Gudmundsson

Snorri Gudmundsson

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

2012 Through The Lens Of Client Needs

Technology is changing faster than consumers. Consumers are changing faster than organizations. Organizations need to catch up with that.

Andrew Needham

Andrew Needham

Chief Executive Officer at HeadBox

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry

A public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research Transformation: 3 Companies That Are Getting It Right.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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