Archive for the ‘Big Data’ Category

Machine Learning in Market Research

Posted by Brooke PattonThursday, October 19, 2017, 7:00 am No Comments
Machine learning is a buzzword in the industry. This post explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
This was posted under category: Big Data, Data, Emerging Techniques, Industry Trends, Innovation in Market Research, Insights, Market Research, Technology Tags: , , , , , , , ,

Correspondence Analysis of Brand Switching and Other Square Tables

Posted by Jake HoareThursday, September 7, 2017, 7:00 am No Comments
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
This was posted under category: Big Data, Blogs, Consumer Behavior, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

Layered Data Visualizations Using R, Plotly, and Displayr

Posted by Tim BockThursday, August 31, 2017, 7:00 am No Comments
Learn how to create layered data visualizations using R in this week's blog with Tim Bock.
This was posted under category: Big Data, Blogs, Data, Data Visualization, Insights Tags: , , , , , , , ,

How to Create an Online Choice Simulator

Posted by Tim BockThursday, August 24, 2017, 7:00 am No Comments
Tim Bock is back to help with all your data visualization needs in this week's article on how to create an online choice simulator.
This was posted under category: Big Data, Contributors, Data, Data Visualization, Insights, Market Research Tags: , , , , , , , , , , , , ,

The Myth of Millennial Ad Responsiveness

Posted by Michael WolfeTuesday, August 22, 2017, 7:00 am No Comments
Are Millennial are not responsive to advertising at commonly believed? Michael Wolfe challenges this assumption.
This was posted under category: Big Data, Brands, Consumer Behavior, Consumers, Data, Insights, Market Research, State of the Industry Tags: , , , , , , , ,

Presenting The Top 150 Global Companies In Market Research! Kinda…

Posted by Leonard MurphySunday, August 6, 2017, 18:30 pm 11 Comments
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Google Play Research, GRIT, Honomichl Top 50, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,