Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »

Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. Continue reading »

We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading »

Once you add emerging markets to your universe, you will recognize that they have already emerged. Continue reading »