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Archive for the ‘Business Leadership’ Category

Survey Respondents Are People – Let’s Start Treating Them That Way

Posted by Ben LeetWednesday, April 25, 2012, 6:30 am 3 Comments

People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, social sample, State of the Industry, Uncategorized Tags: associations, Ben Leet, best practices, business leadership, change, consumer behavior, consumers, Decipher, emerging techniques, Facebook, gamification, gamified, GMI, GOOGLE, human capital, innovation, Innovation in Market Research, innovative methodologies, insight, insights, Jon Puleston, Kristen Luck, leadership, market forces, market research, Market Research in the Mobile World, marketing, mobile, mobile devices for research, Mobile Research, mobile surveying, mobilization, MRMW, MRS Annual Conference, panel management, panelist experience, quality of data, research community, Respondent Engagement, Social Media, strategic value, strategy, survey respondents, technology, transformation, trends, uSamp, user experience, Wayin

Why Recall Must Die: Capturing the Point of Emotion

Posted by Andrew JeavonsTuesday, April 24, 2012, 18:04 pm 6 Comments

Most market researchers give little to no thought to their reliance on recall. They fail to challenge themselves to better understand respondents, and in so doing they fail their clients and themselves. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, State of the Industry Tags: Alan Baddeley, Alexander Luria, and biology, Andrew Jeavons, best practices, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, emotional states, ethnography, Graham Hitch, hybrid approaches, innovation, Innovation in Market Research, insights, Jonah Lehrer, leadership, market research, marketing, measure recall, memory, mobile, Mobile Research, Nelson Cowan, neurophysiologists, neuropsychologists, paradata, Point of Emotion, psychology, QR codes, Respondent Engagement, smartphones, strategic value, strategy, Survey Analytics, survey questionnaire, technology, The Market Research technology Event, The Mind of a Mnemonist, TMRTE, transformation, working memory

The CEO Series: Waleed Al-Atraqchi of Affinnova

Posted by Leonard MurphyTuesday, April 24, 2012, 6:15 am No Comments

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm that will flourish in the future of market research. After reading this interview with CEO Waleed Al-Atraqchi I think you’ll see why. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Co-creation, Consumer Experience, Events, General Information, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: Adversity Quotients, Affinnova, best practices, business leadership, change, communities, creativity. culture, crowdsourcing, emerging techniques, Emotional Quotient, evolutionary computation, Ideation, innovation, innovation and concept optimization, Innovation in Market Research, IQ, Jeffrey Henning, Julie Kurd, leadership, market research, optimization technology, organizational collaboration, Software as a Service, strategy, Tamara Barber, technology, Technology Driven Market Research, The Market Research technology Event, trends, Waleed Al-Atraqchi

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Posted by Dana StanleyThursday, April 19, 2012, 10:49 am 1 Comment

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing! Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Events, Gamification, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

Updated: MRMW Day 2 by RW Connect

Posted by Leonard MurphyThursday, April 19, 2012, 7:39 am No Comments

A summary of all of the sessions from Day 2 of MRMW Europe by Adam Warner of RW Connect. Continue reading »

This was posted under category: Association News, Best Practices, Big Data, Business Leadership, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

Linking Insights to Marketing Strategy! A Client-Side Perspective

Posted by Neal ColeWednesday, April 18, 2012, 23:12 pm 1 Comment

Client-side researchers sometimes feel that they are constantly being asked to justify the value of research insights. A frequent challenge from management is how can we measure the value of insights and what specific decisions have been driven by research. To ensure insights are linked to strategy and decision making it is also essential for the client-side researcher to integrate Action Planning into the market research process. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Human Capital, Industry Trends, State of the Industry, Uncategorized Tags: ACTION PLANNING, best practices, brands, business leadership, Client side researchers, hybrid approaches, leadership, Neal Cole, strategy, the market research process

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Posted by Dana StanleyWednesday, April 18, 2012, 12:30 pm 1 Comment

It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Events, Gamification, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

Updated: Market Research in the Mobile World Module 1 & 2 by RW Connect

Posted by Research World ConnectWednesday, April 18, 2012, 11:21 am 2 Comments

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Events, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

Corporate Insights Leaders Share Most Pressing Needs

Posted by CambiarTuesday, April 17, 2012, 23:20 pm No Comments

Monica Wood (J&J Diabetes Care) recently moderated a terrific panel discussion with three corporate research leaders –Jack Lee of Estee Lauder; Jim Nyce of Sun Products (formerly head of insights for Kraft); and Trish Rainone of Chase. What were the key takeaways? Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Mobile Research, State of the Industry Tags: anticipating and inspiring action, brands, business leadership, Cambiar, change, Chase, Client needs, consumer behavior, emerging techniques, Estee Lauder, Ian Lewis, Innovation in Market Research, insights, J&J Diabetes Care, Jack Lee, Jim Nyce, leadership, Marketing ROI, mobile, Mobile Research, Monica Wood, Social Media, strategic value, Sun Products, synthesis, technology, The Market Research Council, transformation, trends, Trish Rainone

SoLoMo and Market Research

Posted by Dana StanleyFriday, April 13, 2012, 9:41 am 1 Comment

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.