In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! Continue reading »

Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading »

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. Continue reading »

As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fuel, then they will be the ones to go places with it, leaving us in the dust. Continue reading »

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be. Continue reading »

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

Does Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading »