Insights Industry News

The insights industry news refers to timely updates and trends in market research, data analytics, and consumer behavior analysis, providing professionals with valuable information to make informed decisions and innovations.

Unintended Consequences of Reversing Roe v Wade

Insights Industry News

Unintended Consequences of Reversing Roe v Wade

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Latest

Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!

Insights Industry News

Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!

The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...

Natalia Infante

Natalia Infante

Cross-Cultural Researcher at Hola Insights

Insight Science: The Future of Insights in 3 Chapters

Insights Industry News

Insight Science: The Future of Insights in 3 Chapters

Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Win Before You Launch

Insights Industry News

Win Before You Launch

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Insights Industry News

Partner Content

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?

Insights Industry News

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

Insights Industry News

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

Jim Jacobs

Jim Jacobs

CEO and Founder at Focus Insite

AI Takes Center Stage at IIEX North America

The Prompt

AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Chris Young

Chris Young

AVP, Business Development at InnovateMR

The Impact of Technology on Mental Healthcare

Insights Industry News

The Impact of Technology on Mental Healthcare

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Insights Industry News

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How Consumer Behavior Toward CBD is Changing the Wellness Equation

Insights Industry News

How Consumer Behavior Toward CBD is Changing the Wellness Equation

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Insights Industry News

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Interview with Michel Feaster of Qualtrics

Insights Industry News

An Interview with Michel Feaster of Qualtrics

Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Insights Industry News

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

Janet Standen

Janet Standen

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Insights Industry News

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

7 Things I Learned at IIEX Europe

Insights Industry News

7 Things I Learned at IIEX Europe

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

Cecilia Sylvan

Cecilia Sylvan

Senior Director at The Big Picture

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Insights Industry News

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

Insights Industry News

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Experiencing X4: The Experience Management Summit

Insights Industry News

Experiencing X4: The Experience Management Summit

Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Women in Research: Embracing Equity in 2023 and Beyond

Insights Industry News

Women in Research: Embracing Equity in 2023 and Beyond

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Insights Industry News

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Why Diversity Matters in B2B Marketing

Insights Industry News

Why Diversity Matters in B2B Marketing

Learn how a diverse marketing strategy can benefit your business.

Jenna Bunnell

Jenna Bunnell

Senior Manager, Content Marketing at Dialpad

How to Increase World Cup Advertising Impact

Insights Industry News

How to Increase World Cup Advertising Impact

Effective advertising during the 2022 World Cup in Qatar.

Verónica Vazart

Verónica Vazart

Creative Manager at Kantar

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Insights Industry News

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Consumer research can help brands navigate supply chain shortages.

Greg Stucky

Greg Stucky

InsightsNow at Chief Research Officer

The Fundamentals of Layout Design for Insights

Insights Industry News

The Fundamentals of Layout Design for Insights

Data visualization is easy with basic design layout design principles.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Platformification of QualiQuant Continues

Insights Industry News

The Platformification of QualiQuant Continues

Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Insights Industry News

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

GreenBook’s Top 5 Market Research Podcasts

Insights Industry News

GreenBook’s Top 5 Market Research Podcasts

GreenBook’s market research podcast recommendations.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Support Ukrainian Researchers Right Now

Insights Industry News

How to Support Ukrainian Researchers Right Now

How the MR community can leverage its strengths in support of Ukraine.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Your Logo is a Storyteller

Insights Industry News

Your Logo is a Storyteller

Weighing in on descriptive vs. non-descriptive logos.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

Insights Industry News

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

The recent Spotify controversy created a window of opportunity.

Simone Somekh

Simone Somekh

Marketing Communications Manager at Revuze

Missing: Why Fractured Data Is Killing Market Research

Insights Industry News

Missing: Why Fractured Data Is Killing Market Research

What does the massive consolidation in the MR industry indicate?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Strong Link between Bad News and Loss of Value for Portuguese Banks

Insights Industry News

Strong Link between Bad News and Loss of Value for Portuguese Banks

A 2021 study reveals the value of unsolicited customer opinions.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Renewable Energies Benefiting Supply Chain Reliability

Insights Industry News

Renewable Energies Benefiting Supply Chain Reliability

The link between supply chain reliability and renewable energies.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Insights Industry News

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Has the GDPR Reduced the Amount of Consumer Data?

Insights Industry News

Has the GDPR Reduced the Amount of Consumer Data?

The ripple effect of the GDPR on the market research industry.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

The Pursuit of Happiness

Insights Industry News

The Pursuit of Happiness

Applying positive psychology to your brand.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences

Insights Industry News

3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences

Exploring how personality may influence vaccination rates.

Chris Harvey

Chris Harvey

Founder at Activate Research

Environmental Sustainability: Healthcare and Medical Devices

Insights Industry News

Environmental Sustainability: Healthcare and Medical Devices

What impact does medical device production have on the environment?

Antonia Lombardi

Antonia Lombardi

Market Analyst at IDR Medical

COVID-19 Post Pandemic Online Sample

Insights Industry News

COVID-19 Post Pandemic Online Sample

Americans are cautiously optimistic about saying farewell to COVID-19.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

GDPR, Covid-19 and Face-to-Face Interviewing

Insights Industry News

GDPR, Covid-19 and Face-to-Face Interviewing

What are the GDPR implications for interviewers moving to video?

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Key Industry Trends To Consider When Selecting a Sample Partner

Insights Industry News

Key Industry Trends To Consider When Selecting a Sample Partner

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Ted Pulsifer

Ted Pulsifer

Executive Vice President at Schlesinger Group

The Growing Disconnect Inside Market Research

Insights Industry News

The Growing Disconnect Inside Market Research

Clients need dynamic, direct access to their own data.

John Bird

John Bird

Executive Vice President at Infotools

Iteration is Invisible

Insights Industry News

Iteration is Invisible

It takes a lot of iterations, both private and public, to get a product to its current state.

Nis Frome

Nis Frome

Co-Founder & VP of Product at Feedback Loop

Avoiding the “Pivot” and Other Project Manager Secrets Revealed

Insights Industry News

Avoiding the “Pivot” and Other Project Manager Secrets Revealed

Matching a Project Manager to the project is crucial to its success.

Kelly Morrison

Kelly Morrison

Vice President of Strategic Accounts at MedSurvey

What Your Customer Wants and Can’t Tell You

Insights Industry News

What Your Customer Wants and Can’t Tell You

Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.

Melina Palmer

Melina Palmer

CEO & Podcast Host at The Brainy Business

Doing More For Less: Are You Looking For a Partner or a Supplier?

Insights Industry News

Doing More For Less: Are You Looking For a Partner or a Supplier?

For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

Doing More With Less – Identifying Opportunities For Operational Innovation

Insights Industry News

Doing More With Less – Identifying Opportunities For Operational Innovation

Operational innovation frees up researchers and resources to spend time on the things that matter most.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler

Insights Industry News

How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler

Three keys to simplifying the process and making your virtual research experience better.

Brett Watkins

Brett Watkins

CEO at L&E Research

How to Define Deliverables

Insights Industry News

How to Define Deliverables

What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

How to Think About ‘Insight’ for Real Business Impact

Insights Industry News

How to Think About ‘Insight’ for Real Business Impact

Are traditional views of insights outdated in today’s fast-paced business environment?

Tamara Franklin

Tamara Franklin

Content Marketing Manager at AYTM

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

In-store vs Online Shopping: Where and What Consumers Buy

Insights Industry News

In-store vs Online Shopping: Where and What Consumers Buy

Can you guess what consumers said was the most important factor when deciding on a big purchase?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Who, What, and Why of Writing Engaging Content For PR

Insights Industry News

The Who, What, and Why of Writing Engaging Content For PR

There are three questions you need to ask yourself before you start creating content.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

2020 Has been Difficult but 2021 is Full of Possibilities

Insights Industry News

2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs

Eliza Jacobs

Director, Consumer Insights & Analysis at PBS

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

Insights Industry News

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

These easy changes will increase your traffic and improve your placement on search results.

Andy Crestodina

Andy Crestodina

Co-Founder / Chief Marketing Officer at Orbit Media

What Journalists Want

Insights Industry News

What Journalists Want

The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Amazon Prime vs. Walmart Plus—Who Will Win?

Insights Industry News

Amazon Prime vs. Walmart Plus—Who Will Win?

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Issue With Living in a Bubble

Insights Industry News

The Issue With Living in a Bubble

Are we blocking innovation by staying in our safe, little bubbles?

Jon Bostock

Jon Bostock

Co-Founder and CEO at Truman's

What’s the Difference Between Consumer Insights and Market Research?

Insights Industry News

What’s the Difference Between Consumer Insights and Market Research?

“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Career Advice: Becoming a Great Market Research Analyst

Insights Industry News

Career Advice: Becoming a Great Market Research Analyst

Must-know tips to get in the door for newcomers to the field.

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Lessons from Thinking, Fast & Slow: System 1 and System 2

Insights Industry News

Lessons from Thinking, Fast & Slow: System 1 and System 2

System 1, System 2, AND System 3? How systemic thinking can improve your insights.

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Trust is More Important Than CSAT

Insights Industry News

Trust is More Important Than CSAT

What is trust, how do you measure it, and why is it so important?

Tom H.

Tom H.

Founder at OdinAnswers

Mergers, Acquisitions and Data Protection – What You Need to Know

Insights Industry News

Mergers, Acquisitions and Data Protection – What You Need to Know

Key factors for consideration within mergers and acquisitions.

Bianca Marcu

Bianca Marcu

Senior Advocacy & Standards Program Coordinator at ESOMAR

COVID-19: Jobs to be Done

Insights Industry News

COVID-19: Jobs to be Done

COVID-19 highlights the importance of human connection.

Joan Yong

Joan Yong

Associate Research Director at Ipsos Pte Ltd

The Case for Optimism, According to Behavioral Science

Insights Industry News

The Case for Optimism, According to Behavioral Science

The fiscal benefits of optimism from a behavioral science standpoint.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

CARES and FFCRA Acts: What US Businesses Should Know

Insights Industry News

CARES and FFCRA Acts: What US Businesses Should Know

Resources for your business to navigate COVID-19.

Lukas Pospichal

Lukas Pospichal

How to Work from Home: Tips and Tricks from a Flexible Workplace

Insights Industry News

How to Work from Home: Tips and Tricks from a Flexible Workplace

7 helpful tricks to master working from home.

Mike Dickerson

Mike Dickerson

How COVID-19 is Impacting Consumer Spending

Insights Industry News

How COVID-19 is Impacting Consumer Spending

The economic impact of COVID-19.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Case of Identifying a Growth-Busting New Value Proposition

Insights Industry News

The Case of Identifying a Growth-Busting New Value Proposition

How machine learning can help to build brand awareness.

Zain Raj

Zain Raj

Chairman & CEO at Shapiro+Raj

Introducing the 2019 GreenBook Market Leaders Report

Insights Industry News

Introducing the 2019 GreenBook Market Leaders Report

Your #1 guide to brand success in the insights industry is here!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is There a Difference Between Consumer Insights and Market Research?

Insights Industry News

Is There a Difference Between Consumer Insights and Market Research?

Edward Appleton explores the difference between research and insights.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Paying Your Bills

Insights Industry News

Paying Your Bills

Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.

Wes Michael

Wes Michael

How to Avoid “Your Baby is Ugly” Syndrome

Insights Industry News

How to Avoid “Your Baby is Ugly” Syndrome

When research yields problems and highlights issues that need fixing, don’t run from them.

Aihui Ong

Aihui Ong

SVP of Tech at SnackNation

Advancements in Understanding Shopper Data

Advancements in Understanding Shopper Data

Technological changes in collecting behavioral data.

Mike Oberholtzer

Mike Oberholtzer

How AI is Completely Transforming Knowledge Management for Businesses

Insights Industry News

How AI is Completely Transforming Knowledge Management for Businesses

How AI systems are evolving to solve issues related to enterprise search.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Seven Principles of UX Design for Market Researchers

Insights Industry News

Seven Principles of UX Design for Market Researchers

An overview the basic principles of UX design for market researchers

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Insights Industry News

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.

Eugine Dychko

Eugine Dychko

Marketing Manager at Crello

Are Market Researchers Indispensable? 6 Steps to Make Sure

Insights Industry News

Are Market Researchers Indispensable? 6 Steps to Make Sure

Steps market researchers can take now to deliver value to the bottom line.

John Bird

John Bird

Executive Vice President at Infotools

Social, Not Stupid

Insights Industry News

Social, Not Stupid

A look at how brands are getting authenticity right and wrong on social media.

Holly Collins

Holly Collins

Research Analyst at Trinity McQueen Research

Blinded by Belief & The Insanity Equation

Insights Industry News

Blinded by Belief & The Insanity Equation

The importance for the insights community to challenge precedents and look for change

Stefan Kulik

Stefan Kulik

SAP and Qualtrics are Rebranding Branding

Insights Industry News

SAP and Qualtrics are Rebranding Branding

SAP and Qualtrics’ merger reinforces the importance of brand health

Janet Kosloff

Janet Kosloff

Co-Founders at InCrowd

Caveats in the CRM Suite

Insights Industry News

Caveats in the CRM Suite

Caveats to consider before adopting a CRM system, from both user experience and business objectives standpoints

Vivian Chak

Vivian Chak

SAP & Qualtrics: What Were They Thinking?

Insights Industry News

SAP & Qualtrics: What Were They Thinking?

SAP stuns markets after acquiring Qualtrics for $8 Billion cash

Simon Chadwick

Simon Chadwick

Stakeholders’ Shared Experiences Lead to Real-Time Impact

Insights Industry News

Stakeholders’ Shared Experiences Lead to Real-Time Impact

Linking learning and decision making in a shared, in-person experience

Gigi Wang

Gigi Wang

Chief Executive Officer at Invoke Solutions

Variations on a Theme by Hawking

Insights Industry News

Variations on a Theme by Hawking

It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.

Steve Needel,

Steve Needel,

How Insights Teams Can Help Drive Business Agility

Insights Industry News

How Insights Teams Can Help Drive Business Agility

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

Steve Hansen

Steve Hansen

The Importance of Personal Branding for Newcomers Within the Market Research Sector

Insights Industry News

The Importance of Personal Branding for Newcomers Within the Market Research Sector

5 top tips for newcomers entering the market research sector

Jake Pryszlak

Jake Pryszlak

Blogger & Speaker at ResearchGeek

Using “Small Multiples” Visualizations for Big Success

Insights Industry News

Using “Small Multiples” Visualizations for Big Success

Visualizing data can be made easier by utilizing small charts for comparison and analysis

Tim Bock

Tim Bock

Breaking Down the Barrier Between Market Research & Data Science

Insights Industry News

Breaking Down the Barrier Between Market Research & Data Science

Combining insights from market research and data science can lead to deeper understanding of marketing issues

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

The Unique Value of Consumer Insights: Paving the Way for ROI

Insights Industry News

The Unique Value of Consumer Insights: Paving the Way for ROI

Market research must prove the ROI of the insights it provides.

Horst Feldhaeuser

Horst Feldhaeuser

Group Services Director at Infotools

Which Path is GfK Taking?

Insights Industry News

Which Path is GfK Taking?

Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry

Sabine Hedewig-Mohr

Sabine Hedewig-Mohr

Boosting Employee Retention with Predictive Analytics

Insights Industry News

Boosting Employee Retention with Predictive Analytics

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2

Insights Industry News

A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Alexander Linder

Alexander Linder

Intelligence Professional aus Leidenschaft

A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2

Insights Industry News

A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Alexander Linder

Alexander Linder

Intelligence Professional aus Leidenschaft

Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!

Insights Industry News

Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!

The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...

Natalia Infante

Natalia Infante

Cross-Cultural Researcher at Hola Insights

Insight Science: The Future of Insights in 3 Chapters

Insights Industry News

Insight Science: The Future of Insights in 3 Chapters

Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Win Before You Launch

Insights Industry News

Win Before You Launch

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Insights Industry News

Partner Content

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?

Insights Industry News

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

Insights Industry News

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

Jim Jacobs

Jim Jacobs

CEO and Founder at Focus Insite

AI Takes Center Stage at IIEX North America

The Prompt

AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Chris Young

Chris Young

AVP, Business Development at InnovateMR

The Impact of Technology on Mental Healthcare

Insights Industry News

The Impact of Technology on Mental Healthcare

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Insights Industry News

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How Consumer Behavior Toward CBD is Changing the Wellness Equation

Insights Industry News

How Consumer Behavior Toward CBD is Changing the Wellness Equation

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Insights Industry News

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Interview with Michel Feaster of Qualtrics

Insights Industry News

An Interview with Michel Feaster of Qualtrics

Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Insights Industry News

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

Janet Standen

Janet Standen

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Insights Industry News

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

7 Things I Learned at IIEX Europe

Insights Industry News

7 Things I Learned at IIEX Europe

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

Cecilia Sylvan

Cecilia Sylvan

Senior Director at The Big Picture

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Insights Industry News

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

Insights Industry News

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Experiencing X4: The Experience Management Summit

Insights Industry News

Experiencing X4: The Experience Management Summit

Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Women in Research: Embracing Equity in 2023 and Beyond

Insights Industry News

Women in Research: Embracing Equity in 2023 and Beyond

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Insights Industry News

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Why Diversity Matters in B2B Marketing

Insights Industry News

Why Diversity Matters in B2B Marketing

Learn how a diverse marketing strategy can benefit your business.

Jenna Bunnell

Jenna Bunnell

Senior Manager, Content Marketing at Dialpad

How to Increase World Cup Advertising Impact

Insights Industry News

How to Increase World Cup Advertising Impact

Effective advertising during the 2022 World Cup in Qatar.

Verónica Vazart

Verónica Vazart

Creative Manager at Kantar

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Insights Industry News

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Consumer research can help brands navigate supply chain shortages.

Greg Stucky

Greg Stucky

InsightsNow at Chief Research Officer

The Fundamentals of Layout Design for Insights

Insights Industry News

The Fundamentals of Layout Design for Insights

Data visualization is easy with basic design layout design principles.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Platformification of QualiQuant Continues

Insights Industry News

The Platformification of QualiQuant Continues

Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Insights Industry News

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

GreenBook’s Top 5 Market Research Podcasts

Insights Industry News

GreenBook’s Top 5 Market Research Podcasts

GreenBook’s market research podcast recommendations.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Support Ukrainian Researchers Right Now

Insights Industry News

How to Support Ukrainian Researchers Right Now

How the MR community can leverage its strengths in support of Ukraine.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Your Logo is a Storyteller

Insights Industry News

Your Logo is a Storyteller

Weighing in on descriptive vs. non-descriptive logos.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

Insights Industry News

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

The recent Spotify controversy created a window of opportunity.

Simone Somekh

Simone Somekh

Marketing Communications Manager at Revuze

Missing: Why Fractured Data Is Killing Market Research

Insights Industry News

Missing: Why Fractured Data Is Killing Market Research

What does the massive consolidation in the MR industry indicate?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Strong Link between Bad News and Loss of Value for Portuguese Banks

Insights Industry News

Strong Link between Bad News and Loss of Value for Portuguese Banks

A 2021 study reveals the value of unsolicited customer opinions.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Renewable Energies Benefiting Supply Chain Reliability

Insights Industry News

Renewable Energies Benefiting Supply Chain Reliability

The link between supply chain reliability and renewable energies.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Insights Industry News

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Has the GDPR Reduced the Amount of Consumer Data?

Insights Industry News

Has the GDPR Reduced the Amount of Consumer Data?

The ripple effect of the GDPR on the market research industry.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

The Pursuit of Happiness

Insights Industry News

The Pursuit of Happiness

Applying positive psychology to your brand.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences

Insights Industry News

3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences

Exploring how personality may influence vaccination rates.

Chris Harvey

Chris Harvey

Founder at Activate Research

Environmental Sustainability: Healthcare and Medical Devices

Insights Industry News

Environmental Sustainability: Healthcare and Medical Devices

What impact does medical device production have on the environment?

Antonia Lombardi

Antonia Lombardi

Market Analyst at IDR Medical

COVID-19 Post Pandemic Online Sample

Insights Industry News

COVID-19 Post Pandemic Online Sample

Americans are cautiously optimistic about saying farewell to COVID-19.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

GDPR, Covid-19 and Face-to-Face Interviewing

Insights Industry News

GDPR, Covid-19 and Face-to-Face Interviewing

What are the GDPR implications for interviewers moving to video?

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Key Industry Trends To Consider When Selecting a Sample Partner

Insights Industry News

Key Industry Trends To Consider When Selecting a Sample Partner

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Ted Pulsifer

Ted Pulsifer

Executive Vice President at Schlesinger Group

The Growing Disconnect Inside Market Research

Insights Industry News

The Growing Disconnect Inside Market Research

Clients need dynamic, direct access to their own data.

John Bird

John Bird

Executive Vice President at Infotools

Iteration is Invisible

Insights Industry News

Iteration is Invisible

It takes a lot of iterations, both private and public, to get a product to its current state.

Nis Frome

Nis Frome

Co-Founder & VP of Product at Feedback Loop

Avoiding the “Pivot” and Other Project Manager Secrets Revealed

Insights Industry News

Avoiding the “Pivot” and Other Project Manager Secrets Revealed

Matching a Project Manager to the project is crucial to its success.

Kelly Morrison

Kelly Morrison

Vice President of Strategic Accounts at MedSurvey

What Your Customer Wants and Can’t Tell You

Insights Industry News

What Your Customer Wants and Can’t Tell You

Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.

Melina Palmer

Melina Palmer

CEO & Podcast Host at The Brainy Business

Doing More For Less: Are You Looking For a Partner or a Supplier?

Insights Industry News

Doing More For Less: Are You Looking For a Partner or a Supplier?

For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

Doing More With Less – Identifying Opportunities For Operational Innovation

Insights Industry News

Doing More With Less – Identifying Opportunities For Operational Innovation

Operational innovation frees up researchers and resources to spend time on the things that matter most.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler

Insights Industry News

How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler

Three keys to simplifying the process and making your virtual research experience better.

Brett Watkins

Brett Watkins

CEO at L&E Research

How to Define Deliverables

Insights Industry News

How to Define Deliverables

What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

How to Think About ‘Insight’ for Real Business Impact

Insights Industry News

How to Think About ‘Insight’ for Real Business Impact

Are traditional views of insights outdated in today’s fast-paced business environment?

Tamara Franklin

Tamara Franklin

Content Marketing Manager at AYTM

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

In-store vs Online Shopping: Where and What Consumers Buy

Insights Industry News

In-store vs Online Shopping: Where and What Consumers Buy

Can you guess what consumers said was the most important factor when deciding on a big purchase?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Who, What, and Why of Writing Engaging Content For PR

Insights Industry News

The Who, What, and Why of Writing Engaging Content For PR

There are three questions you need to ask yourself before you start creating content.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

2020 Has been Difficult but 2021 is Full of Possibilities

Insights Industry News

2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs

Eliza Jacobs

Director, Consumer Insights & Analysis at PBS

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

Insights Industry News

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

These easy changes will increase your traffic and improve your placement on search results.

Andy Crestodina

Andy Crestodina

Co-Founder / Chief Marketing Officer at Orbit Media

What Journalists Want

Insights Industry News

What Journalists Want

The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Amazon Prime vs. Walmart Plus—Who Will Win?

Insights Industry News

Amazon Prime vs. Walmart Plus—Who Will Win?

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Issue With Living in a Bubble

Insights Industry News

The Issue With Living in a Bubble

Are we blocking innovation by staying in our safe, little bubbles?

Jon Bostock

Jon Bostock

Co-Founder and CEO at Truman's

What’s the Difference Between Consumer Insights and Market Research?

Insights Industry News

What’s the Difference Between Consumer Insights and Market Research?

“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Career Advice: Becoming a Great Market Research Analyst

Insights Industry News

Career Advice: Becoming a Great Market Research Analyst

Must-know tips to get in the door for newcomers to the field.

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Lessons from Thinking, Fast & Slow: System 1 and System 2

Insights Industry News

Lessons from Thinking, Fast & Slow: System 1 and System 2

System 1, System 2, AND System 3? How systemic thinking can improve your insights.

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Trust is More Important Than CSAT

Insights Industry News

Trust is More Important Than CSAT

What is trust, how do you measure it, and why is it so important?

Tom H.

Tom H.

Founder at OdinAnswers

Mergers, Acquisitions and Data Protection – What You Need to Know

Insights Industry News

Mergers, Acquisitions and Data Protection – What You Need to Know

Key factors for consideration within mergers and acquisitions.

Bianca Marcu

Bianca Marcu

Senior Advocacy & Standards Program Coordinator at ESOMAR

COVID-19: Jobs to be Done

Insights Industry News

COVID-19: Jobs to be Done

COVID-19 highlights the importance of human connection.

Joan Yong

Joan Yong

Associate Research Director at Ipsos Pte Ltd

The Case for Optimism, According to Behavioral Science

Insights Industry News

The Case for Optimism, According to Behavioral Science

The fiscal benefits of optimism from a behavioral science standpoint.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

CARES and FFCRA Acts: What US Businesses Should Know

Insights Industry News

CARES and FFCRA Acts: What US Businesses Should Know

Resources for your business to navigate COVID-19.

Lukas Pospichal

Lukas Pospichal

How to Work from Home: Tips and Tricks from a Flexible Workplace

Insights Industry News

How to Work from Home: Tips and Tricks from a Flexible Workplace

7 helpful tricks to master working from home.

Mike Dickerson

Mike Dickerson

How COVID-19 is Impacting Consumer Spending

Insights Industry News

How COVID-19 is Impacting Consumer Spending

The economic impact of COVID-19.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Case of Identifying a Growth-Busting New Value Proposition

Insights Industry News

The Case of Identifying a Growth-Busting New Value Proposition

How machine learning can help to build brand awareness.

Zain Raj

Zain Raj

Chairman & CEO at Shapiro+Raj

Introducing the 2019 GreenBook Market Leaders Report

Insights Industry News

Introducing the 2019 GreenBook Market Leaders Report

Your #1 guide to brand success in the insights industry is here!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is There a Difference Between Consumer Insights and Market Research?

Insights Industry News

Is There a Difference Between Consumer Insights and Market Research?

Edward Appleton explores the difference between research and insights.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Paying Your Bills

Insights Industry News

Paying Your Bills

Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.

Wes Michael

Wes Michael

How to Avoid “Your Baby is Ugly” Syndrome

Insights Industry News

How to Avoid “Your Baby is Ugly” Syndrome

When research yields problems and highlights issues that need fixing, don’t run from them.

Aihui Ong

Aihui Ong

SVP of Tech at SnackNation

Advancements in Understanding Shopper Data

Advancements in Understanding Shopper Data

Technological changes in collecting behavioral data.

Mike Oberholtzer

Mike Oberholtzer

How AI is Completely Transforming Knowledge Management for Businesses

Insights Industry News

How AI is Completely Transforming Knowledge Management for Businesses

How AI systems are evolving to solve issues related to enterprise search.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Seven Principles of UX Design for Market Researchers

Insights Industry News

Seven Principles of UX Design for Market Researchers

An overview the basic principles of UX design for market researchers

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Insights Industry News

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.

Eugine Dychko

Eugine Dychko

Marketing Manager at Crello

Are Market Researchers Indispensable? 6 Steps to Make Sure

Insights Industry News

Are Market Researchers Indispensable? 6 Steps to Make Sure

Steps market researchers can take now to deliver value to the bottom line.

John Bird

John Bird

Executive Vice President at Infotools

Social, Not Stupid

Insights Industry News

Social, Not Stupid

A look at how brands are getting authenticity right and wrong on social media.

Holly Collins

Holly Collins

Research Analyst at Trinity McQueen Research

Blinded by Belief & The Insanity Equation

Insights Industry News

Blinded by Belief & The Insanity Equation

The importance for the insights community to challenge precedents and look for change

Stefan Kulik

Stefan Kulik

SAP and Qualtrics are Rebranding Branding

Insights Industry News

SAP and Qualtrics are Rebranding Branding

SAP and Qualtrics’ merger reinforces the importance of brand health

Janet Kosloff

Janet Kosloff

Co-Founders at InCrowd

Caveats in the CRM Suite

Insights Industry News

Caveats in the CRM Suite

Caveats to consider before adopting a CRM system, from both user experience and business objectives standpoints

Vivian Chak

Vivian Chak

SAP & Qualtrics: What Were They Thinking?

Insights Industry News

SAP & Qualtrics: What Were They Thinking?

SAP stuns markets after acquiring Qualtrics for $8 Billion cash

Simon Chadwick

Simon Chadwick

Stakeholders’ Shared Experiences Lead to Real-Time Impact

Insights Industry News

Stakeholders’ Shared Experiences Lead to Real-Time Impact

Linking learning and decision making in a shared, in-person experience

Gigi Wang

Gigi Wang

Chief Executive Officer at Invoke Solutions

Variations on a Theme by Hawking

Insights Industry News

Variations on a Theme by Hawking

It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.

Steve Needel,

Steve Needel,

How Insights Teams Can Help Drive Business Agility

Insights Industry News

How Insights Teams Can Help Drive Business Agility

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

Steve Hansen

Steve Hansen

The Importance of Personal Branding for Newcomers Within the Market Research Sector

Insights Industry News

The Importance of Personal Branding for Newcomers Within the Market Research Sector

5 top tips for newcomers entering the market research sector

Jake Pryszlak

Jake Pryszlak

Blogger & Speaker at ResearchGeek

Using “Small Multiples” Visualizations for Big Success

Insights Industry News

Using “Small Multiples” Visualizations for Big Success

Visualizing data can be made easier by utilizing small charts for comparison and analysis

Tim Bock

Tim Bock

Breaking Down the Barrier Between Market Research & Data Science

Insights Industry News

Breaking Down the Barrier Between Market Research & Data Science

Combining insights from market research and data science can lead to deeper understanding of marketing issues

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

The Unique Value of Consumer Insights: Paving the Way for ROI

Insights Industry News

The Unique Value of Consumer Insights: Paving the Way for ROI

Market research must prove the ROI of the insights it provides.

Horst Feldhaeuser

Horst Feldhaeuser

Group Services Director at Infotools

Which Path is GfK Taking?

Insights Industry News

Which Path is GfK Taking?

Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry

Sabine Hedewig-Mohr

Sabine Hedewig-Mohr

Boosting Employee Retention with Predictive Analytics

Insights Industry News

Boosting Employee Retention with Predictive Analytics

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2

Insights Industry News

A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Alexander Linder

Alexander Linder

Intelligence Professional aus Leidenschaft

A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2

Insights Industry News

A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Alexander Linder

Alexander Linder

Intelligence Professional aus Leidenschaft

Industry Insights from Partners

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Insights Industry News

Partner Content

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

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