Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

Technology is changing faster than consumers. Consumers are changing faster than organizations. Therefore, organizations need to change faster if they are to keep up. Many are finding this difficult to achieve. This presents us with a number of new challenges that I have set out below as hardening client needs. I have concentrated on just a few with some suggestions on what research companies need to do to make sure they’re in a position to meet them. Continue reading »

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company). Continue reading »

BAQMaR President Tom De Ruyck was gracious enough to ask GreenBook and myself to help raise awareness of the event, and since I love contests we decided to do something fun. Here is the scoop:

Create a short (less than 2 minute) video on the future of market research. It can encompass virtually any idea, viewpoint, or concept: it just needs to be creative and short. It can be a presentation, video, CGI, etc…; use whatever technique works best for you.The goal here is to promote new thinking and have fun while doing it. Continue reading »