Is what we say or show online more or less of an authentic account of our real view on something (assuming that concept exists)? Does the medium influence our opinion? Continue reading »

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

The 2012 Consumer Electronics Show (CES) spotlights a trend that has particular relevance for the future of marketing research. It points to a “ubiquity of connectedness” – that is, a future in which consumers are “connected” not only via their smart devices, but their televisions, home appliances, and of course, their vehicles. Continue reading »

Technology is changing faster than consumers. Consumers are changing faster than organizations. Therefore, organizations need to change faster if they are to keep up. Many are finding this difficult to achieve. This presents us with a number of new challenges that I have set out below as hardening client needs. I have concentrated on just a few with some suggestions on what research companies need to do to make sure they’re in a position to meet them. Continue reading »

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »

Thanks to the explosive growth of mobile phones and social networks, we’re going to see a sea change of customer feedback options. Will you be ready for it, or are you still using comment cards and locked boxes by the door? Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. Continue reading »