Archive for the ‘Consumer Behavior’ Category

John Kearon Unveils System1 Group

Posted by Leonard MurphyFriday, February 24, 2017, 5:05 am No Comments
John Kearon, CEO of BrainJuicer, unveils their new brand and explains their thinking behind the rebrand, what it means for the company and their clients, and his view on the industry over the next few years.
This was posted under category: Behavioral Economics, Best Market Research Companies, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Honomichl Top 50, Industry News, Industry Trends, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Neuroscience and Marketing

Posted by Kevin GrayThursday, February 23, 2017, 6:00 am No Comments
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of neuroscience.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

4 Reasons Survey Organizations Choose On-Site Hosting

Posted by Tim GorhamWednesday, February 22, 2017, 6:00 am No Comments
Why is a portion of the industry sticking with in-house data hosting?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Most In Demand Suppliers At IIeX Europe ’17

Posted by Leonard MurphyTuesday, February 21, 2017, 9:03 am No Comments
An analysis of the 154 private Corporate Partner meetings that took place at IIeX Europe this week and what that tells us about the commercial interests of research buyers.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, GRIT, Honomichl Top 50, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Super Bowl 2017 Ad Effectiveness

Posted by Michael WolfeMonday, February 20, 2017, 6:00 am 1 Comment
How well do Super Bowl ads drive customers to spend money or do some kind of proactive and positive behavior towards the advertised brand?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

McKinsey Makes Their MR Play: What is Periscope by McKinsey & What Does It Mean For the Future?

Posted by Leonard MurphyFriday, February 17, 2017, 9:11 am No Comments
Periscope By McKinsey and their new Insights Solutions practice area are moving firmly into the research industry with a next gen offering that merges the best of high-end strategic consulting and comprehensive data-driven solutions.
This was posted under category: Analytics, Best Market Research Companies, Branding, Brands, Business Leadership, Consumer Behavior, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Broken Societies, Brexit, and Beer

Posted by Jeffrey HenningWednesday, February 15, 2017, 6:00 am 1 Comment
Of the 5,037 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

Posted by Leonard MurphyMonday, February 13, 2017, 7:12 am No Comments
At IIeX EU in 2016 the winner of the Insight Innovation Competition was Heartbeat.ai. Now in honor of the next round of the IIeX EU Competition next week we touch base with Lana on the Heartbeat journey, where they are now and where they are going.
This was posted under category: Analytics, Best Market Research Companies, Big Data, Consumer Behavior, Data, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, Text Analytics, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

IIeX Europe 2017: Looking Forward to New Innovations in Market Research

Posted by Stefan BoomFriday, February 10, 2017, 6:00 am No Comments
Stefan Boom from SSI shares why he is excited to attend IIex Europe.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,