Archive for the 'Contributors'
June 18th, 2013 by Jeffrey Henning
By Jeffrey Henning Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a...
Read morePosted in Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement | No comments
June 17th, 2013 by Jeffrey Henning
By Jeffrey Henning Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the...
Read morePosted in Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Events, General Information, Human Capital, Respondent Engagement, Voice of Costumer (VOC) | No comments
June 12th, 2013 by Adam Rossow
By Adam Rossow In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we never know with certainty what will have the most impact on which customer. Therefore, we have to ensure that each...
Read morePosted in Best Practices, Blogs, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Research Games, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) | 1 comment
June 4th, 2013 by Rachel Dreyfus
By Rachel Dreyfus First, what IS gamification? According to Wikipedia, Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Made simple: gamification...
Read morePosted in Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Consumerism, Effective Marketing, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Respondent Engagement, Social Media, Voice of Costumer (VOC) | 1 comment
June 3rd, 2013 by Melanie Courtright
Editor’s Note: I’ve been lucky enough not just to know Mel Courtright, but to have collaborated with her on a variety of projects over the years. She is, quite simply, brilliant and a joy to work with. I’ve looked for more...
Read morePosted in Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Social Media, social sample, State of the Industry | No comments
June 2nd, 2013 by Joel Rubinson
By Joel Rubinson On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. It is a “don’t miss” event. New media behaviors, such as the degree to which people can pull information at point of purchase from...
Read morePosted in Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry | 4 comments
May 31st, 2013 by Leonard Murphy
The first round of Phase 3 of the Insight Innovation Competition is done; we received 18 submissions from around the world during this first round of the process and all of us involved were amazed by the creativity and thought leadership...
Read morePosted in Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) | No comments
May 30th, 2013 by Leonard Murphy
By Paul Rubenstein, Ph. D. It is a wonderful time to be in the qualitative research business, what with the social media explosion and the cultural behavior that has evolved, the advancement of technology such as widespread broadband...
Read morePosted in Behavioral Economics, Best Practices, Blogs, Branding, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry | 6 comments
May 29th, 2013 by Jeffrey Henning
By Jeffrey Henning Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks. 1. 20 Tweetable stats on the state of market research – Isaiah Adams of the Optimization Group shares...
Read morePosted in Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry | No comments
May 23rd, 2013 by Oana Stroie
In September 2012 the market research Twittersphere gained a stand-out new voice. Amid a mostly agency crowd, that rarest of beasts – a client! And not only that, but a client with a message: you should be doing this better. With her...
Read morePosted in Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Fresh Voices, General Information, Human Capital, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Social Media, State of the Industry, Voice of Costumer (VOC) | 8 comments
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