Data Quality, Privacy, and Ethics

Data quality ensures accuracy and reliability of collected data. Privacy safeguards personal information from unauthorized access or misuse. Ethics in data involves responsible collection, storage, and use, prioritizing individuals' rights and well-being.

5 Data Integration Mistakes and How to Avoid Them

Data Quality, Privacy, and Ethics

5 Data Integration Mistakes and How to Avoid Them

Explore data integration challenges and how to overcome them with proactive these strategies. Overcome data integration challenges and provide proacti...

Lucy Manole

Lucy Manole

Content Writer at Marketing Digest

Latest

Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Fintech Marketing Insights: Leveraging Predictive Analytics

Research Technology (ResTech)

Fintech Marketing Insights: Leveraging Predictive Analytics

In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...

MG

Mike Gunion

VP for Sales & Marketing at Infinit-O

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

What Marketing Can Learn from the Beautiful Game

Research Methodologies

What Marketing Can Learn from the Beautiful Game

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Sam Salama

Sam Salama

Research Manager at Basis

Mapping the Future: Geospatial Perspectives with Clara Mundia

Artificial Intelligence and Machine Learning

Mapping the Future: Geospatial Perspectives with Clara Mundia

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Insights Industry News

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

Research Methodologies

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Focus on APAC

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

Garth Viegas

Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

Overcoming the Biggest Threats to Market Research

Overcoming the Biggest Threats to Market Research

Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...

Jonathan Ephraim

Jonathan Ephraim

President & Co-founder at IntelliSurvey

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer at FlexMR

How to Interpret Standard Deviation and Standard Error in Research

Research Methodologies

How to Interpret Standard Deviation and Standard Error in Research

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Role and Limitations of Consumer Data

Research Methodologies

The Role and Limitations of Consumer Data

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

It is Time to Quit the Mobile Sampling Skepticism

It is Time to Quit the Mobile Sampling Skepticism

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

Jesper Kvisgaard

Jesper Kvisgaard

CCI Director at CO-RO

Improving Data Integrity in a Gig Economy

Data Quality, Privacy, and Ethics

Improving Data Integrity in a Gig Economy

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is Walmart the Future of Market Research?

Is Walmart the Future of Market Research?

Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...

Ashley Shedlock

Ashley Shedlock

Content Coordinator at GreenBook

Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making

Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making

We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How to Personalize Customers’ Omnichannel Experience

Research Methodologies

How to Personalize Customers’ Omnichannel Experience

Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...

Rob Press

Rob Press

Content marketing manager at Deputy

Are the Fraudsters More Sophisticated Than the Researchers?

Research Methodologies

Are the Fraudsters More Sophisticated Than the Researchers?

It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...

Ron Sellers

Ron Sellers

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

What Design Thinking and Human Centered Design can Learn from Marketing Research

Gain & Retain®

What Design Thinking and Human Centered Design can Learn from Marketing Research

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Importance of Automation for Knowledge Management

The Importance of Automation for Knowledge Management

No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...

Luke Burns

Luke Burns

Director of Customer Success at Lucy

How to Leverage ALL Your Data to Improve Customer Experiences

Research Methodologies

How to Leverage ALL Your Data to Improve Customer Experiences

These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...

Jessica Petrie,

Jessica Petrie,

Senior Strategic Insights Consultant at InMoment

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Human Centricity is Key to Customer Centricity

Human Centricity is Key to Customer Centricity

Tech can help us achieve consumer and customer centricity in insights.

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

How to Communicate the Value of Market Research

Data Quality, Privacy, and Ethics

How to Communicate the Value of Market Research

Clear communication of the ROI of insights and the benefits it brings.

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

How to Deal with Bots in Market Research

Research Methodologies

How to Deal with Bots in Market Research

Fraud mitigation techniques to reduce bots’ impact on data quality.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Brand Research 101: Clearly Differentiating Non Users

LevelUP Your Research

Brand Research 101: Clearly Differentiating Non Users

The value of differentiating between non, never, and lapsed users.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The Research Fraud Squad: On the Trail of Data Quality
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

How to Sustain a Culture of Insights-Sharing

Data Quality, Privacy, and Ethics

How to Sustain a Culture of Insights-Sharing

Best practices to build and sustain a culture of insights-sharing.

Emma Galdo

Emma Galdo

Director of Customer Success at Bloomfire at Bloomfire

Why Text Data Is the Future of Business Intelligence

Why Text Data Is the Future of Business Intelligence

Text data can offer invaluable insight into a company’s performance.

Ben Hookway

Ben Hookway

CEO at Relative Insight

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Building Positive Feedback Loops Into Your Insights Engine

Data Quality, Privacy, and Ethics

Building Positive Feedback Loops Into Your Insights Engine

Harnessing feedback from employees to improve your insights engine.

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

Three Ways to Leverage Virtual Collaborative Whiteboards

Research Technology (ResTech)

Three Ways to Leverage Virtual Collaborative Whiteboards

How can you use virtual collaborative platforms in your insights work?

Casey Bernard

Casey Bernard

Senior Strategist at KNow Research

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

How Walmart Is Commercializing the Power of Data Science
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Synthesis and Meta-Analysis in Market Research

Focus on APAC

Data Synthesis and Meta-Analysis in Market Research

What synthesis is, why it’s important, and how to do it in MR.

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

The Influence of Live Streaming on Future Marketing

Research Technology (ResTech)

The Influence of Live Streaming on Future Marketing

The potential of live-streaming for online marketing.

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

How to Deliver Quality Insights in a DIY World

Data Quality, Privacy, and Ethics

How to Deliver Quality Insights in a DIY World

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Research Methodologies

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Why should marketers be using behaviorally enhanced surveys?

Caroline Kim

Caroline Kim

Product Marketing Manager at DISQO

Atomic Research: What It Is And Why You Should Be Doing It

Research Methodologies

Atomic Research: What It Is And Why You Should Be Doing It

Introducing “atomic research” and how it benefits market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

A/B Testing: Everything That Glitters Is Not Gold

LevelUP Your Research

A/B Testing: Everything That Glitters Is Not Gold

The variable often missing from ad effectiveness measurement surveys.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Sascha Eder

Future List Honorees

GreenBook 2022 Future List Spotlight: Sascha Eder

An interview with 2022 Future List honoree Sascha Eder (NewtonX).

Greenbook Content

Greenbook Content

Assigning a Dollar Value to Your NPS Results

Research Methodologies

Assigning a Dollar Value to Your NPS Results

Six steps towards connecting your NPS data with financial returns.

Ryan Stuart

Ryan Stuart

Founder & CEO at Kapiche

CX-Related Defection – Timing is Everything

Gain & Retain®

CX-Related Defection – Timing is Everything

Diagnosing and solving the question of customer defection.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Does MRX Have A Sample Crisis?

Data Quality, Privacy, and Ethics

Does MRX Have A Sample Crisis?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why I Love the Beta Distribution (Part Two)

LevelUP Your Research

Why I Love the Beta Distribution (Part Two)

The Beta Distribution is key to estimating consumer preferences.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, data collection, and the the Internet of Behavior (IoB).

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Applying the Swiss Cheese Model to Survey Fraud

Research Methodologies

Applying the Swiss Cheese Model to Survey Fraud

The Swiss Cheese Model of Pandemic Defense applied to survey fraud.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Why I Love the Beta Distribution (Part One)

LevelUP Your Research

Why I Love the Beta Distribution (Part One)

The Beta distribution should be in every market researcher’s toolbox.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How Values and Emotions Chart The Direction Of Your Business

How Values and Emotions Chart The Direction Of Your Business

Examining consumer perception via sophisticated text analysis tech.

Mary Meehan

Mary Meehan

CEO at Metametrix

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Research Technology (ResTech)

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.

Rasto Ivanic

Rasto Ivanic

Co-founder & CEO at GroupSolver

The 4-Step Process to Improve Usability of Web Surveys

Research Methodologies

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

Diminishing Returns on the Need For Speed: Where’s the Limit?

Diminishing Returns on the Need For Speed: Where’s the Limit?

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Keith Sutherland

Keith Sutherland

Senior Consultant, Brand Engagement at MetrixLab

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Insights: Game of Skill or Chance?

Gain & Retain®

Insights: Game of Skill or Chance?

Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

Kevin Gray

President at Cannon Gray

8 Tips for Conducting Quality Quantitative Research

Research Methodologies

8 Tips for Conducting Quality Quantitative Research

Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.

Dipesh Soneji

Dipesh Soneji

Director of Quant at Ruby Cha Cha

The Principles of Writing a Good Strategic Brief

Data Quality, Privacy, and Ethics

The Principles of Writing a Good Strategic Brief

Writing strategic briefs, a guide from A to Z.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Personal Data: From Ultimate Commodity to Ultimate Asset

Personal Data: From Ultimate Commodity to Ultimate Asset

How we can incent and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Ensuring Data Quality Through Survey Design

Ensuring Data Quality Through Survey Design

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

Debbie Senior

Debbie Senior

VP, Global Products and Automation at Toluna

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Data Quality, Privacy, and Ethics

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Valuable data from social media is there for the taking but the sheer volume can be overwhelming.

Keri Vermaak

Keri Vermaak

Regional Engagement Director at Infotools

How I Applied the Tao of Cooking to Market Research

How I Applied the Tao of Cooking to Market Research

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.

Elaine Zhang

Elaine Zhang

Market Data Analyst at Red Hat

Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Fintech Marketing Insights: Leveraging Predictive Analytics

Research Technology (ResTech)

Fintech Marketing Insights: Leveraging Predictive Analytics

In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...

MG

Mike Gunion

VP for Sales & Marketing at Infinit-O

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

What Marketing Can Learn from the Beautiful Game

Research Methodologies

What Marketing Can Learn from the Beautiful Game

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Sam Salama

Sam Salama

Research Manager at Basis

Mapping the Future: Geospatial Perspectives with Clara Mundia

Artificial Intelligence and Machine Learning

Mapping the Future: Geospatial Perspectives with Clara Mundia

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Insights Industry News

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

Research Methodologies

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Focus on APAC

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

Garth Viegas

Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

Overcoming the Biggest Threats to Market Research

Overcoming the Biggest Threats to Market Research

Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...

Jonathan Ephraim

Jonathan Ephraim

President & Co-founder at IntelliSurvey

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer at FlexMR

How to Interpret Standard Deviation and Standard Error in Research

Research Methodologies

How to Interpret Standard Deviation and Standard Error in Research

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Role and Limitations of Consumer Data

Research Methodologies

The Role and Limitations of Consumer Data

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

It is Time to Quit the Mobile Sampling Skepticism

It is Time to Quit the Mobile Sampling Skepticism

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

Jesper Kvisgaard

Jesper Kvisgaard

CCI Director at CO-RO

Improving Data Integrity in a Gig Economy

Data Quality, Privacy, and Ethics

Improving Data Integrity in a Gig Economy

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is Walmart the Future of Market Research?

Is Walmart the Future of Market Research?

Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...

Ashley Shedlock

Ashley Shedlock

Content Coordinator at GreenBook

Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making

Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making

We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How to Personalize Customers’ Omnichannel Experience

Research Methodologies

How to Personalize Customers’ Omnichannel Experience

Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...

Rob Press

Rob Press

Content marketing manager at Deputy

Are the Fraudsters More Sophisticated Than the Researchers?

Research Methodologies

Are the Fraudsters More Sophisticated Than the Researchers?

It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...

Ron Sellers

Ron Sellers

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

What Design Thinking and Human Centered Design can Learn from Marketing Research

Gain & Retain®

What Design Thinking and Human Centered Design can Learn from Marketing Research

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Importance of Automation for Knowledge Management

The Importance of Automation for Knowledge Management

No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...

Luke Burns

Luke Burns

Director of Customer Success at Lucy

How to Leverage ALL Your Data to Improve Customer Experiences

Research Methodologies

How to Leverage ALL Your Data to Improve Customer Experiences

These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...

Jessica Petrie,

Jessica Petrie,

Senior Strategic Insights Consultant at InMoment

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Human Centricity is Key to Customer Centricity

Human Centricity is Key to Customer Centricity

Tech can help us achieve consumer and customer centricity in insights.

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

How to Communicate the Value of Market Research

Data Quality, Privacy, and Ethics

How to Communicate the Value of Market Research

Clear communication of the ROI of insights and the benefits it brings.

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

How to Deal with Bots in Market Research

Research Methodologies

How to Deal with Bots in Market Research

Fraud mitigation techniques to reduce bots’ impact on data quality.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Brand Research 101: Clearly Differentiating Non Users

LevelUP Your Research

Brand Research 101: Clearly Differentiating Non Users

The value of differentiating between non, never, and lapsed users.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The Research Fraud Squad: On the Trail of Data Quality
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

How to Sustain a Culture of Insights-Sharing

Data Quality, Privacy, and Ethics

How to Sustain a Culture of Insights-Sharing

Best practices to build and sustain a culture of insights-sharing.

Emma Galdo

Emma Galdo

Director of Customer Success at Bloomfire at Bloomfire

Why Text Data Is the Future of Business Intelligence

Why Text Data Is the Future of Business Intelligence

Text data can offer invaluable insight into a company’s performance.

Ben Hookway

Ben Hookway

CEO at Relative Insight

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Building Positive Feedback Loops Into Your Insights Engine

Data Quality, Privacy, and Ethics

Building Positive Feedback Loops Into Your Insights Engine

Harnessing feedback from employees to improve your insights engine.

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

Three Ways to Leverage Virtual Collaborative Whiteboards

Research Technology (ResTech)

Three Ways to Leverage Virtual Collaborative Whiteboards

How can you use virtual collaborative platforms in your insights work?

Casey Bernard

Casey Bernard

Senior Strategist at KNow Research

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

How Walmart Is Commercializing the Power of Data Science
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Synthesis and Meta-Analysis in Market Research

Focus on APAC

Data Synthesis and Meta-Analysis in Market Research

What synthesis is, why it’s important, and how to do it in MR.

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

The Influence of Live Streaming on Future Marketing

Research Technology (ResTech)

The Influence of Live Streaming on Future Marketing

The potential of live-streaming for online marketing.

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

How to Deliver Quality Insights in a DIY World

Data Quality, Privacy, and Ethics

How to Deliver Quality Insights in a DIY World

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Research Methodologies

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Why should marketers be using behaviorally enhanced surveys?

Caroline Kim

Caroline Kim

Product Marketing Manager at DISQO

Atomic Research: What It Is And Why You Should Be Doing It

Research Methodologies

Atomic Research: What It Is And Why You Should Be Doing It

Introducing “atomic research” and how it benefits market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

A/B Testing: Everything That Glitters Is Not Gold

LevelUP Your Research

A/B Testing: Everything That Glitters Is Not Gold

The variable often missing from ad effectiveness measurement surveys.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Sascha Eder

Future List Honorees

GreenBook 2022 Future List Spotlight: Sascha Eder

An interview with 2022 Future List honoree Sascha Eder (NewtonX).

Greenbook Content

Greenbook Content

Assigning a Dollar Value to Your NPS Results

Research Methodologies

Assigning a Dollar Value to Your NPS Results

Six steps towards connecting your NPS data with financial returns.

Ryan Stuart

Ryan Stuart

Founder & CEO at Kapiche

CX-Related Defection – Timing is Everything

Gain & Retain®

CX-Related Defection – Timing is Everything

Diagnosing and solving the question of customer defection.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Does MRX Have A Sample Crisis?

Data Quality, Privacy, and Ethics

Does MRX Have A Sample Crisis?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why I Love the Beta Distribution (Part Two)

LevelUP Your Research

Why I Love the Beta Distribution (Part Two)

The Beta Distribution is key to estimating consumer preferences.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, data collection, and the the Internet of Behavior (IoB).

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Applying the Swiss Cheese Model to Survey Fraud

Research Methodologies

Applying the Swiss Cheese Model to Survey Fraud

The Swiss Cheese Model of Pandemic Defense applied to survey fraud.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Why I Love the Beta Distribution (Part One)

LevelUP Your Research

Why I Love the Beta Distribution (Part One)

The Beta distribution should be in every market researcher’s toolbox.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How Values and Emotions Chart The Direction Of Your Business

How Values and Emotions Chart The Direction Of Your Business

Examining consumer perception via sophisticated text analysis tech.

Mary Meehan

Mary Meehan

CEO at Metametrix

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Research Technology (ResTech)

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.

Rasto Ivanic

Rasto Ivanic

Co-founder & CEO at GroupSolver

The 4-Step Process to Improve Usability of Web Surveys

Research Methodologies

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

Diminishing Returns on the Need For Speed: Where’s the Limit?

Diminishing Returns on the Need For Speed: Where’s the Limit?

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Keith Sutherland

Keith Sutherland

Senior Consultant, Brand Engagement at MetrixLab

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Insights: Game of Skill or Chance?

Gain & Retain®

Insights: Game of Skill or Chance?

Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

Kevin Gray

President at Cannon Gray

8 Tips for Conducting Quality Quantitative Research

Research Methodologies

8 Tips for Conducting Quality Quantitative Research

Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.

Dipesh Soneji

Dipesh Soneji

Director of Quant at Ruby Cha Cha

The Principles of Writing a Good Strategic Brief

Data Quality, Privacy, and Ethics

The Principles of Writing a Good Strategic Brief

Writing strategic briefs, a guide from A to Z.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Personal Data: From Ultimate Commodity to Ultimate Asset

Personal Data: From Ultimate Commodity to Ultimate Asset

How we can incent and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Ensuring Data Quality Through Survey Design

Ensuring Data Quality Through Survey Design

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

Debbie Senior

Debbie Senior

VP, Global Products and Automation at Toluna

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Data Quality, Privacy, and Ethics

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Valuable data from social media is there for the taking but the sheer volume can be overwhelming.

Keri Vermaak

Keri Vermaak

Regional Engagement Director at Infotools

How I Applied the Tao of Cooking to Market Research

How I Applied the Tao of Cooking to Market Research

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.

Elaine Zhang

Elaine Zhang

Market Data Analyst at Red Hat

Industry Insights from Partners

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

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