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#IIeX: Data Philanthropy: Giving and Receiving

Posted by Jeffrey HenningTuesday, June 18, 2013, 14:19 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Ari Popper led a panel discussion on data philanthropy and began with “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea.” Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement Tags: AMP, Collaborate, collaboration, data collection, data philanthropy, Events, Iceland Development Agency, IieX, innovation, Insight Innovation Exchange, market research, Open data, partners, predictive model, RIWI, social, Viacom, World Bank

#IIeX: Inspiration for Disruptive Innovation

Posted by Dana StanleyTuesday, June 18, 2013, 12:36 pm No Comments

Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future. Continue reading »

This was posted under category: Behavioral Economics, Big Data, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media Tags: Big Data, cloud, convergence of convergence, emerging techniques, Events, Gorilla Glass, IieX, innovation, Insight Innovation Exchange, market research, Microsoft, Mobile Globalization, Mobile Research, mobility, Mobilization Globalization, smartphones, social, Strategy Consulting, technology, technology analytics

#IIeX: Frugal by Necessity or by Choice

Posted by Jeffrey HenningMonday, June 17, 2013, 13:38 pm 1 Comment

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have we forgotten how to innovate outside of our codified bast-practice models?” Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Marketing, Mobile Research, Online Research, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, creativity. culture, emerging techniques, Events, human capital, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Exchange, market research, Respondent Engagement, strategic value, strategy, technology, user experience

#ARFAM8 : Measurement issues from the CEO perspective

Posted by David BrudenellWednesday, June 12, 2013, 9:15 am No Comments

Two CEOS speak about the experience with media measurement. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: #ARFAM8, advanced analytics, AM8, ARF Audience Measurement, associations, Big Data, Bill Rose, Bob Pittman, brands, business leadership, change, Channel 9, Clear Channel, consumer behavior, consumers, cross-platform measurement, David Brudenell, digital radio signals, Earned, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Key moments, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, Nine Entertainment, Olympic media, Owned media, Paid, PC, PPM radio rating, Premiere Networks, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

Posted by David BrudenellWednesday, June 12, 2013, 0:41 am No Comments

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, The Global View Tags: #ARFAM8, Aaron Fetters, Addressable TV, AM8, Arbitron, ARF Audience Measurement, associations, Audience delivery, Big Data, brands, business leadership, CBS, change, Comscore, consumer behavior, consumers, cross-platform measurement, Digital Warming, emerging, emerging techniques, Helen Katz, In Market Effectiveness, industry news, innovation, Innovation in Market Research, insights, Kellogg’s, leadership, liquid content, market research, marketing, Marketing Mix Modeling, mass-marketer, multi-screen, multiplatform measurement, PC, Pre-market quality, Primary KPI, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Posted by David BrudenellTuesday, June 11, 2013, 12:51 pm No Comments

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, AM8, ARF Audience Measurement, associations, attribution, Big Data, brands, business leadership, campaign lift, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, device data, emerging, emerging techniques, Facebook, Gian Fulgoni, industry news, innovation, Innovation in Market Research, insights, leadership, location data, market research, marketing, Marketing Mix Modeling, mobile ads, mobile ownership, multi-screen, multiplatform measurement, Offline sales, PC, Privacy, Privacy Safe data collection, Propensity Score Matching, Radio, Respondent Engagement, Ruth Krichelo, Sean Bruich, self-directed media behaviors, single source measurement, smartphone, social advertising, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

Posted by Joel RubinsonTuesday, June 11, 2013, 10:10 am No Comments

How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, AM8, Arbitron, ARF Audience Measurement, associations, Big Data, brands, business leadership, CBS, change, Comscore, consumer behavior, consumers, cross-platform measurement, Dave Poltrack, emerging, emerging techniques, ESPN, Gian Fulgoni, industry news, innovation, Innovation in Market Research, insights, Joel Rubinson, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, PC, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Posted by David BrudenellMonday, June 10, 2013, 13:11 pm No Comments

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research Techniques, Marketing, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: #ARFAM8, ARF Audience Measurement, associations, brands, business leadership, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Jonathan Gordon, leadership, market research, marketing, Marketing ROI, McKinsey & Company, measurement models, multi-screen, PC, Privacy, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : What Measurement of the Future Looks like

Posted by David BrudenellMonday, June 10, 2013, 12:28 pm No Comments

The future through the Starcom lens is to create measurement that focuses on the “how and the why” – how do consumers go across channels and why do they make these jumps between devises. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: #ARFAM8, ARF Audience Measurement, associations, brands, business leadership, change, Comscore, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, Laura Desmond, leadership, market research, marketing, measurement models, multi-screen, PC, Privacy, Project Blueprint, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : How can Big Data Move Research Forward?

Posted by David BrudenellMonday, June 10, 2013, 12:12 pm No Comments

Big minds got together in the Marriott Ballroom following a short break to discuss the definition and use cases of Big Data and it’s impact on Research. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, Aaron Fetters, Arbitron, ARF Audience Measurement, associations, Big Data, Bill Pink, brands, business leadership, change, Comscore, consumer behavior, consumers, cross-platform measurement, David Brudenell, dunhumby, emerging, emerging techniques, Gian Fulgoni, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, JP Morgan Chase & Co., Kellogg Company, leadership, market research, marketing, Millward Brown, multi-screen, Nishat Metha, PC, Privacy, Project Blueprint, Radio, Respondent Engagement, Robert Tas, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

Ellie Hutton: Thanks for sharing Jeffrey. I'm enjoying your post...
Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...