It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1. Continue reading »

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam. Continue reading »

Monica Wood (J&J Diabetes Care) recently moderated a terrific panel discussion with three corporate research leaders –Jack Lee of Estee Lauder; Jim Nyce of Sun Products (formerly head of insights for Kraft); and Trish Rainone of Chase. What were the key takeaways? Continue reading »

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.

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The role of heading up the development of VCU has been a labour of love. I massively enjoy exploring the boundaries of knowledge and seeking to share what I find. Now I am in the lucky position of being paid to indulge my love of gathering and sharing information. Continue reading »

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a “social NPS” score using the Metavana social media analytics platform and that is a pretty darn interesting development. Continue reading »

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Continue reading »

During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market. Continue reading »